Jennifer Rodriguez
Land O Lakes,Florida
Summary
Results-driven Chief Operating Officer driving performance improvements and leading strategic initiatives. Skilled manager of cross-departmental activities with adaptive communication of organizational objectives.
Overview
8
8
years of professional experience
Work History
Chief Operating Officer
CopyPress
01.2022 - Current
- Communicated business performance, forecasts, and strategies to investors and shareholders around $10 million in annual revenue.
- Managed financial, operational, and human resource teams to optimize business performance.
- Oversaw day-to-day operations to keep production running smoothly while meeting 50% COGS margins and 90% campaign retention.
- Spearheaded major organizational restructuring efforts, resulting in smaller, more responsive team structures.
- Developed quarterly business plans to evaluate cost projections.
VP of Strategy
CopyPress
03.2021 - 12.2022
- Oversaw and managed 3 teams: strategy, sales, and client success.
- Increased company revenue to $8 million through collaboration with client success, sales, and marketing teams.
- Represented CopyPress at industry conferences and events.
Director of Strategy
CopyPress
10.2019 - 03.2021
- Took lead 15+ client strategy projects, delegating tasks, and providing feedback.
- Developed robust content marketing strategy by conducting comprehensive SEO analysis, evaluating competitor capabilities, and Google SERPs for over 7,000 pieces of content increasing traffic to over 1.5 million visitors per month.
- Designed performance metrics tracking systems that enabled data-driven decision making across various functional areas within client campaigns.
Client Strategist
CopyPress
09.2015 - 11.2018
- Develop and manage content marketing campaigns for 15+ clients ranging from copy, digital media, SEO, and influencer marketing
- Evaluate client goals and propose campaign strategies within their budget including campaign direction, competitor analysis, KPIs, and implementation
- Managed CopyPress’ content strategy increasing qualified traffic to CopyPress' blog, knowledge center, main site, and inbound leads by 25%.
Education
Bachelor of Science - Business Administration And Marketing Management
University of South Florida
Tampa, FL12.2011
AICE diploma -
Belleview High School
Belleview, FL01.2008
Skills
- Business Administration
- Process Improvements
- Systems Organization
- Personnel development
- Financial Leadership
- Risk Management
- Marketing and Advertising
- Cross-Functional Collaboration
- Employee Motivation and Performance
Timeline
Chief Operating Officer
CopyPress
01.2022 - Current
VP of Strategy
CopyPress
03.2021 - 12.2022
Director of Strategy
CopyPress
10.2019 - 03.2021
Client Strategist
CopyPress
09.2015 - 11.2018
Bachelor of Science - Business Administration And Marketing Management
University of South Florida
AICE diploma -
Belleview High School
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