Jennifer Schwarzkopf

As a Field Executive for Estee Lauder Companies (ELC), I was responsible for the delivery of retail sales and building relationships with retail store teams through the management and leadership of ELC store and counter staffs, freelancers and/or the education and coaching of point-of-sale teams. My territories were comprised of multiple channels: Specialty-Multi, and Department Stores. I created and maintained strategic partnerships with retailers and the execution of seasonal brand plans/promotional calendars as well as create local plans and specific events to drive enthusiasm and engagement with the customer. A large portion of my time was dedicated to the sales floor interacting with Retail managers, store and brand-dedicated staff, and consumers to drive client acquisition, engagement, and conversion. I captured consumer insights by observing shopping patterns and competitive activity and use insights to inform action plans. As a Field Executive I was responsible for supporting Counter Managers, conducting in-store training customized to the brand and retailer, and the education, coaching and development of the sales team. The Field Executive assesses the selling staff's ability to effectively incorporate the taught skills and techniques, assess and manage performance and provide frequent feedback to ELC staffs, and provide input to store managers related to 3rd party staff. Drive client acquisition through outreach, client management, social influence, oversight of visual merchandising execution, and by building collaborative relationships with key stakeholders in the store and retail community. I drove conversion through coaching of the selling staff, negotiating for additional space and resources to support promotional activities, creating, and overseeing event execution, and using insight to influence schedule optimization.

Primary Job Responsibilities:

• Store Visit Time Allocation
• Consumer Facing Side-by-Side Selling/Driving Conversion
• Coaching/Training/Education
• Building Retailer Relationships
• Events
• Reviewing Business Performance with Staff
• Recruiting/Interviewing
• Out of Store Responsibilities