Jennifer Sicotte
Jacksonville,FL
Summary
Strategically minded marketing and communications executive with over two decades of experience driving brand effectiveness, providing visionary leadership, and orchestrating integrated marketing initiatives. Trusted advisor to C-suite executives, business leaders, and senior management on marketing strategies and brand development. Proficient in leading cross-functional teams to optimize campaign performance and exceed key performance indicators (KPIs).
Overview
29
29
years of professional experience
Work History
Marketing Contractor
black angus steakhouse
01.2022 - Current
- Spearheaded the successful launch and expansion of a loyalty program, amassing over 750k subscribers and boosting member visits by 25% within four months.
- Directed the production and conceptualization of TV commercials and instructional social media videos, ensuring alignment with brand messaging and objectives.
- Consulted with executive leadership to craft targeted marketing strategies, consistently driving week-over-week sales growth of at least 10%.
- Leveraged data analytics to optimize digital, print, and Connected TV (CTV) advertising campaigns, resulting in a double-digit increase in sales conversion rates on a weekly basis.
- Developed and marketed retail, private label, and e-commerce brands, achieving over $500k in sales within the first year of launch.
- Collaborated with PR and internal departments to communicate brand partnerships, campaigns, and events effectively.
- Managed creative and social media teams to ensure promotional campaigns met brand standards and objectives.
- Led the selection process for agency partnerships and marketing technology stack.
- Increased brand awareness by implementing strategic marketing campaigns and utilizing social media platforms.
executive creative director
s&s insights marketing agency
12.2020 - Current
- Crafted comprehensive branding strategies, customer personas, key messaging, and visual concepts to drive client success.
- Directed email marketing initiatives, resulting in a 200% increase in engagement metrics.
- Supervised a multidisciplinary team of marketing professionals, designers, and interns to execute projects efficiently.
- Conducted customer surveys to inform program development and assess effectiveness.
- Orchestrated creative, media, communication, and social strategies for nonprofits, generating $100k in donations within 30 days.
- Played a pivotal role in the acquisition of a Fortune 500 company through the development of a compelling creative strategy for a SaaS product.
- Authored thought leadership blogs with high SEO value, achieving a top ranking of #11 in search results.
- Led social media strategy initiatives that boosted YouTube views by 50%.
- Oversaw the development of compelling multimedia content – from concept through final production – that resonated with target audiences.
- Strengthened brand identity by creating visually cohesive marketing materials across various platforms.
marketing and communications director
girl scouts of gateway council
10.2018 - 01.2020
- Directed all communications, public relations, marketing activities, and media buys for the annual $5M cookie program.
- Produced, storyboarded, and edited promotional social media videos to drive engagement and awareness.
- Managed donor marketing initiatives, consistently raising over $100k at each event, multiple times per year.
- Established national standard merger communication strategies for internal and external stakeholders, including media and press relations.
- Enforced brand standards and ensured consistent usage across all communications channels.
- Oversaw vendor selection and implementation of marketing technology solutions.
- Supervised the marketing communications team to ensure alignment with organizational objectives.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
creative director & content director
kn international
10.2016 - 10.2018
- Established and maintained brand standards for visual and messaging elements across all channels.
- Conceptualized and launched a digital meal plan from inception to e-commerce product within 90 days.
- Developed content and email marketing strategies for multiple brands, resulting in 7 million video views and 150k email subscribers.
- Directed video and photo shoots with national brand partners, including Colavita, Kikkoman, and Ritz Carlton, from storyboard creation to execution.
- Provided leadership and guidance to social media and digital marketing teams.
- Monitored industry trends to keep creative materials fresh and engaging.
- Elevated company reputation through consistent delivery of high-quality creative content.
copywriter
on ideas advertising agency
10.2014 - 10.2016
Marketing Consultant
Self-employed
Jacksonville, FL
05.2012 - 01.2020
marketing specialist
daymon worldwide
05.2006 - 06.2011
communications specialist
citistreet
01.2002 - 05.2006
store manager
the body shop
01.1995 - 01.1999
Education
Masters of Business Administration -
University of West Florida
12.2024
Bachelor of Arts - Communications
University of North Florida
01.2001
Skills
- Brand Management
- Marketing & Branding Strategy
- Internal Communications Strategy
- External Communications Strategy
- Public Relations Strategy
- Content Strategy
- AP Style Writing
- Crisis Communications
- Social Media Strategy
- Social Media Community Management
- Organic & Paid Social Media
- Email Strategy
- Copywriting
- Creative Direction
- Editing/Proofreading
- News Writing
Marketing Tech Stack
- Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat
- Microsoft Office
- WordPress
- Squarespace
- Shopify
- Asana
- Basecamp
- Sprout Social
- Hootsuite
- Facebook Business Manager
- Mailchimp
- Constant Contact
- Klaviyo
- Engage/Fishbowl
- Paytronix
- AWeber
- Google Analytics
- Google Ad Manager
- Canva
Timeline
Marketing Contractor
black angus steakhouse
01.2022 - Current
executive creative director
s&s insights marketing agency
12.2020 - Current
marketing and communications director
girl scouts of gateway council
10.2018 - 01.2020
creative director & content director
kn international
10.2016 - 10.2018
copywriter
on ideas advertising agency
10.2014 - 10.2016
Marketing Consultant
Self-employed
05.2012 - 01.2020
marketing specialist
daymon worldwide
05.2006 - 06.2011
communications specialist
citistreet
01.2002 - 05.2006
store manager
the body shop
01.1995 - 01.1999
Masters of Business Administration -
University of West Florida
Bachelor of Arts - Communications
University of North Florida