Jennifer Welsh
Aubrey,TX
Summary
Dynamic marketing professional with proven expertise in team leadership and project management at Keurig Dr Pepper. Successfully streamlined billing processes and enhanced media campaign performance, ensuring timely financial deliverables. Skilled in staff supervision and performance evaluation, driving impactful results in fast-paced environments. Adept at managing budgets and fostering key stakeholder relationships.
Overview
28
28
years of professional experience
Work History
Associate Manager - Marketing Strategy
Keurig Dr Pepper
02.2016 - 03.2025
- Support in house media teams by managing budgets, reporting and billing process across the portfolio for national, social, programmatic and influencer media campaigns.
- Continually streamlined and improved billing and analytics processes and provided training for new associates.
- Served as key resource for brand teams regarding monthly brand tracker providing budget and billing updates.
- Communicated with national media agency and in house media teams to ensure timely financial and reporting deliverables.
- Responsible for accurate and timely approval of all national and in house media invoice payments through AP portal totaling nearly $168 million in billings.
- Prepared, managed and sent annual bottler contracts in Capstone and Marketing Funds systems.
- Managed all communications with key stakeholders including bottlers, sales, brand marketing.
Customer Trade Accounting-Coupon Specialist
Keurig Dr Pepper, Inc.
05.2011 - 02.2016
- Provided specialized support for team projects, contributing to successful completion.
Media Manager - Snapple/Mistic
Dr Pepper Snapple Group
01.1999 - 07.2003
- Managed a team of 6 media buyers purchasing local media for Snapple and Mistic market areas.
- Responsible for ensuring a 2:1 return on paid media for added value
Media Account Field Supervisor
Leo Burnett- STARCOM
06.1997 - 01.1999
- Texas area account supervisor on the Miller Beer business.
- Worked with Texas area bottlers on media planning and on premise promotions
- Developed media plans for Miller brands for each market area working with Chicago media buying group to leverage media dollars for on premise promotions
Education
Bachelor of Arts - Journalism - Advertising
The Ohio State University
Columbus, OH06-1987
Skills
Team leadership
- Project management
- Staff supervision
- Performance evaluation
- Budget Management
- Technical skills include: Excel, SAP, Capstone, Esker (AP System), Word, Power Point
Timeline
Associate Manager - Marketing Strategy
Keurig Dr Pepper
02.2016 - 03.2025
Customer Trade Accounting-Coupon Specialist
Keurig Dr Pepper, Inc.
05.2011 - 02.2016
Media Manager - Snapple/Mistic
Dr Pepper Snapple Group
01.1999 - 07.2003
Media Account Field Supervisor
Leo Burnett- STARCOM
06.1997 - 01.1999
Bachelor of Arts - Journalism - Advertising
The Ohio State University
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