UserTesting
Jennifer Westby
Senior Design Researcher
McFarland,WI
Summary
Passionate and curious researcher with a breadth of experience utilizing mixed-methods research to discover and influence new product development through user-centered design
Overview
10
10
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Senior Design Researcher
Delve
09.2021 - Current
- Scope, plan, and execute strategic and new product development projects for a variety of Fortune 500 clients, utilizing mixed-methods research approaches to uncover user needs to drive highly usable products
- Lead all phases of research including planning, recruitment, data collection, analysis, synthesis, insight, and report generation to guide clients to actionable next steps for new product development at a global and national level
- Facilitate co-analysis and -synthesis workshops with multi-disciplinary team members and clients to guide and generate user needs for product innovation grounded in research insights
- Support business development by writing compelling proposals for insights and strategy projects and work with external suppliers to generate accurate recruiting bids
- Created company specific templates for all research-related deliverables resulting in greater process efficiency and consistent client deliverables
Digital Consumer Insights Scientist
American Family Insurance
03.2017 - 09.2021
- Received promotion from Associate Scientist in 2021 by leading multiple successful and informative company-wide research efforts
- Provided qualitative insights to optimize the online home insurance quoting workflow through virtual in-depth interviews with customers resulting in additional $1.3 million in premium in 4 months
- Designed and managed task prioritization and persona sizing research to assist stakeholders with development of company strategy and project initiatives for 2021 and beyond
- Influenced CEO and Senior Leadership team by presenting social issues research around brand authenticity initializing an internal employee campaign to promote social justice support
- Designed and executed multi-phase learning plans and managed external suppliers for mixed-methods research
- Saved ~$200,000 in research costs by using agile methodologies and self-moderating online communities
Scientist I
Charles River Analytics, Inc.
06.2014 - 02.2017
- Received promotion from Associate Scientist in 2016 for successfully navigating multiple projects from Phase I to Phase II extensions and acting as lead proposal writer for various government funded research and development opportunities
- Awarded over $2,000,000 revenue in new business opportunities and contract extension of current project work through proposal submission and contract briefs
- Led UX Research and Design efforts on various Department of Defense projects by eliciting knowledge from subject matter experts and deriving design requirements from analysis artifacts
- Managed and developed summer intern who received company's Great Promise Award – directly promoting organization's growth
- Published and presented project work at prestigious conferences including: Human Factors and Ergonomics Society and Applied Human Factors and Ergonomics Society
Education
Master of Science - Industrial Systems Engineering
University of Wisconsin - Madison
Madison, WI 09.2013 - 05.2014
Bachelor of Science - Industrial Systems Engineering
University of Wisconsin - Madison
Madison, WI 09.2008 - 05.2013
Skills
Contextual Inquiry
Software
Respondent
Miro
Qualtrics
Balsamiq
Axure
Digsite
Voxpopme
Dovetail
Microsoft 365 Suite
Certification
Measuring U UX Bootcamp - User Experience Research
Timeline
Senior Design Researcher
Delve
09.2021 - Current
Measuring U UX Bootcamp - User Experience Research
08-2020
Burke Institute - Certified Qualitative Researcher
07-2019
Digital Consumer Insights Scientist
American Family Insurance
03.2017 - 09.2021
Scientist I
Charles River Analytics, Inc.
06.2014 - 02.2017
Master of Science - Industrial Systems Engineering
University of Wisconsin - Madison
09.2013 - 05.2014
Bachelor of Science - Industrial Systems Engineering
University of Wisconsin - Madison
09.2008 - 05.2013
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