Summary
Overview
Work History
Education
Skills
Timeline
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JENNIFER WESTHOFF

Austin

Summary

Dynamic winery owner with a proven track record at Water 2 Wine, excelling in inventory management and customer relationship building. Spearheaded marketing initiatives that significantly boosted sales while fostering a passionate team through effective training and mentorship. Committed to regulatory compliance and enhancing customer experiences through tailored wine education and engagement.

Overview

26
26
years of professional experience

Work History

Winery Owner

Water 2 Wine
Austin
01.2019 - 04.2025
  • Led bi-weekly meetings to discuss sales agendas and equip staff with necessary tools.
  • Acquired data and inventory for timely filing of monthly state and federal reports.
  • Collaborated with franchise owners on sales strategies, promotions, and asset implementation.
  • Maintained customer relationships through daily communication and interaction.
  • Designed marketing materials for in-house and social media, boosting sales.

General Manager

Water 2 Wine
Austin
04.2013 - 01.2019
  • Organized quarterly Wine Club gatherings to strengthen relationships and boost enrollment.
  • Conducted wine education sessions for staff and customers through tastings and classes.
  • Participated in hiring and training new employees to enhance team performance.
  • Implemented sales strategies by mentoring staff and sharing industry knowledge.
  • Managed ordering and inventory processes to optimize product availability and increase sales.
  • Demonstrated industry passion by seeking knowledge through offsite events and continuous learning.

Manager

Water 2 Wine
03.2006 - 03.2013
  • Educated customers on varietal types and wine styles to foster strong relationships.
  • Initiated fermentation processes for wines purchased by customers.
  • Delivered vintner science training to employees and clients for improved fermentation understanding.
  • Created annual promotions that established a foundation for achieving sales targets.
  • Customized solutions based on customer preferences and intentions through effective communication.

Receptionist, Customer Care, Assistant Manager, and Manager

Sprint PCS
03.1999 - 03.2002

Education

Some College (No Degree) - Marine Geology

Texas A&M Galveston

Skills

  • Inventory management
  • Regulatory compliance
  • Wine production
  • Sales strategy
  • Marketing design
  • Customer relationship management

Timeline

Winery Owner

Water 2 Wine
01.2019 - 04.2025

General Manager

Water 2 Wine
04.2013 - 01.2019

Manager

Water 2 Wine
03.2006 - 03.2013

Receptionist, Customer Care, Assistant Manager, and Manager

Sprint PCS
03.1999 - 03.2002

Some College (No Degree) - Marine Geology

Texas A&M Galveston

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