Jennifer L Meier

• Owner/operator of upscale vacation rental home initially in San Diego, CA and now in Sarasota, FL. Both properties generated more than $100,000 in revenue annually and outperformed competitive set on key metrics like % occupancy, ADR, and RevPAR.
• Managed day-to-day business operations including marketing, hospitality, guest management, operations, and service/repairs. Passionate about creating outstanding guest experience from booking until checkout.

• *Provided strategic guidance including development of spa's first-ever business plan and P & L targets. Translated high-level business strategies into 2011 performance goals and metrics for staff. Realized 17% increase in revenue over 1-year time period.
• *Appointed by owners to Aveda Mentor leadership position. Educated staff on new product launches and implementation of tools across salon and spa business. Developed salon and spa's first integrated promotions calendar to drive consistent execution and cross promotion of salon and spa services.
• *Delivered average $40 RPCT and 50% client retention rate as Managing Esthetician (benchmarks were $30 and 40%, respectively)

• Managed the P & L and directed the strategy and tactics of the Maker's Mark and Jim Beam bourbon brands with revenues in excess of $800MM and marketing budgets in excess of $65MM. Managed advertising, media, PR, and promotions agencies. Managed two Associate Brand Managers and one Sponsorship and Promotions Manager.
• Improved business performance 6% over ten-mont period and delivered volume, revenue, and profit contribution goals for 2008. Met eligibility for company bonus program.
• Drove $720,000 incremental revenue for Costco by developing and launching retailer's first-ever bourbon and food pairing program. Conceptualized program and sold it in with key account sales team. Program repeated in 2009 due to succe
• Won prestigious, 2009 Sammy Award for, "Best Integrated Social-Cross Media Campaign on Jim Beam."

• Created turnaround plan for return Gallo wine brand to positive health and trends. Assembled cross-functional teams of Consumer Insights, Sales, Finance, Operations, and Creative. Met weekly with General Manager and Vice President to present progress vs. plan. Managed two Assistant Marketing Managers and one Project Manager.
• Results of turnaround plan included: 1) Improved profit contribution $1MM through package redesign and production cost savings, 2) Reversed declining IRI volume trends from -16% to +5% in nine months
• Received E & J Gallo Winery Estate Award, a cash award, for outstanding individual achievement. Only four employees in the history of the company have received this award.
• Promoted two direct reports three months earlier than their peer group as result of ongoing coaching and monitoring of performance against development plan goals.

MARKETING MANAGER

• Repositioned Turning Leaf wine brand for success. Established vision and strategy, aligned cross-functional team, led qualitative and quantitative consumer research, and applied consumer insights to form new brand positioning and strategy. Developed print and online advertising campaign to support new brand positioning.
• Recipient of wine industry's 2005, "Comeback Brand" Award for reversing declining trends on Turning Leaf. Improved bottom line profit contribution 8% and IRI trends 8% over two-year period.
• Won distinguished 2005 Mobile Marketing Association Award for, "Best Use of Mobile Marketing Technology"

ASSOCIATE MARKETING MANAGER

• Launched first-ever consumer brand experience at Sundance Film Festival
• Identified emerging consumer need for lower alcohol, lighter style wine. Translated consumer insights into strategies and partnered with various cross functional teams to launch new style of wine. Exceed year one sales goals by 30%.