Dynamic and creative customer service & marketing professional with over 7 years experience in revitalizing customer engagement and achieving dramatic revenue growth using innovative marketing strategies. Expertise in directing creative efforts and brand engagement to achieve client targets and KPI's. Recognized in technical product marketing and dedicated to meeting and exceeding customer needs.
Hi, I’m
Jenn Broich-Smith
Marketing Professional
San Antonio,TX
Summary
Overview
12
years of professional experience
Work History
Education Service Center, Region 20San Antonio, TX
Technical Liaison & Program Manager
08.2014 - Current
Job overview
- Manage, direct and coordinate marketing and business aspects of technical projects and programs for local educational agencies including contract management and procurement from start to finish.
- Act as technical liaison between clients, team members and stakeholders to better understand customer needs and recommend appropriate solutions.
- Built long-term trusted partner relationships to manage stakeholder expectations and meet revenue growth goals.
- Successful track record of planning/managing events and logistics, managing budgets, negotiating vendor contracts, and track/report event metrics. Pre-event promotion, sponsorships, tracking ROI, and managing other teammates to post-event lead routing, and feedback.
- Manage all E-rate service provider federal funding program, attended annual on-site trainings to stay up-to-date on new federal policies and regulations.
- Deliver technical sales presentations to prospects and presented benefits and value of products.
- Increase brand awareness by developing technical/non-technical content marketing collateral and presentations, social media campaigns, articles and newsletters.
- Develop, update and organize Oracle databases and implemented Hubspot CRM to handle customer and technology contact & sales data.
- Retained existing client memberships and developed 70% new memberships by extending high quality and efficient support service.
- Accomplished sales goals and boosted revenue by $450,000 annually through product knowledge, sales and customer relationship management. Assist Director and CTO in management of 2.5 million dollar budget.
Hyatt RegencySan Antonio, TX
Meeting Concierge
03.2014 - 08.2014
Job overview
- Promoted hotel brand and improved customer service rating through exceptional customer relations and service at all times
- Liaison between Event Sales/Planning Managers and on-site meeting contact. Handled all meeting contact requests and special needs
- Served as role model for all employees by displaying responsible, cooperative, and positive attitude
- Assisted in coordinating events and worked on ad hoc projects
- Consistently received positive feedback from guests on performance reviews
- Collaborated with hotel department managers to ensure delivery of efficient, high-quality service
Spectrum Catering & ConcessionsSan Antonio, Texas
Assistant Manager - Majestic Theatre
05.2011 - 05.2014
Job overview
- Supervised and maintained scheduling for staff of 15+ Bartenders, Runners, Wait Staff, and Hospitality Event Staff to ensure efficient operations in very fast paced environments
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with 1.5 million dollar budget.
- Conducted research on various vendors and beverage promotions in order to suggest new beverage selections to Director of Food and Beverages; managed inventory control and purchasing
- Effectively trained employees on all aspects of service and effectively monitored staff for sales techniques
- Worked with high profile clientele assisting Food & Beverage Director with backstage hospitality ensuring tour riders were fulfilled
- Acted as liaison between Production/Tour Managers and Catering/Hospitality venue staff
Education
Concordia University WisconsinMequon, WI
MBA from Strategic Marketing
06.2022
University Overview
University of PhoenixTempe, AZ
Bachelor of Science from Business Management & Marketing
10.2012
University Overview
Skills
- Advanced communication & interpersonal skills
- Verbal and written communication
- Attention to Detail
- Adobe Creative Cloud
- Microsoft Office Suite
- Google Workspace
- Creative & Innovative
- Account management & budgeting
- Brand awareness & marketing strategy
- Technical Content Marketing
- Event Coordination & Event Logistics
- Customer Service Expert & Relationship Building
Accomplishments
Accomplishments
- Wrote numerous published featured articles for the The Edge Magazine from 2006-2010 (Texas Regional, ALL MUSIC and Entertainment Publication)
- Previously produced a public access music tv show showcasing local and national musical acts in the Texas area.
- Featured in the San Antonio Current Magazine: https://www.sacurrent.com/sanantonio/music-scene-stealers/Content?oid=2272459
- Successfully coordinated Education Service Center, Region 20's United Way Gourmet Gala generating over $7,000 in campaign funds. Also generated $18,000 in Sponsorship revenue for program funding.
Timeline
Technical Liaison & Program Manager
Education Service Center, Region 20
08.2014 - Current
Meeting Concierge
Hyatt Regency
03.2014 - 08.2014
Assistant Manager - Majestic Theatre
Spectrum Catering & Concessions
05.2011 - 05.2014
Concordia University Wisconsin
MBA from Strategic Marketing
University of Phoenix
Bachelor of Science from Business Management & Marketing
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