Hae Min Lee

• Strategically manage and oversee Meta Prosper's social media channels, resulting in substantial growth (+367% since 2023), while fostering community engagement with average 84% positive sentiment.
• Collaborate with key stakeholders across various teams (@metaforbusiness, @instagramforbusiness, @meta, @instagram, @whatsapp, etc.) to align Meta Prosper's strategy with larger business goals.
• Cultivate relationships with priority partners and organizations through collaborations and co-hosted event cross-promotions.
• Facilitate and manage high-impact creator and celebrity partnerships, leading to substantial growth in social following.
• Spearhead on and off-platform paid social strategies, campaign executions, optimizations, and comprehensive reporting for priority business channels, including event focused campaigns such as Davos, as well as larger scale growth campaigns across all Meta owned social channels.
• Support and guide regional teams on paid strategies and execution by participating in AMAs.
• Enhance digital marketing reporting for Content Studio team's social channels, pinpointing improvement areas and growth opportunities while presenting data-driven insights to stakeholders.
• Lead vendor relationships with creative agencies and community management agency, ensuring consistent brand messaging and voice, as well as continuing to drive towards priority goals through effective social strategies and compelling content creation.
• Manage Meta Prosper owned events, as well as sponsored events with priority partners, supporting event logistics, facility bookings, invites, etc.
• Streamline content creation processes, improving efficiency while maintaining quality standards.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
• Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.

• Spearheaded client relationships and project scopes for three clients while supervising three junior team members.
• Designed and implemented comprehensive full-funnel digital strategies aligned with clients' business goals, utilizing existing content and KPIs, to enhance brand visibility, promote product education, and maximize ROI.
• Developed innovative content strategies to establish companies as industry leader across multiple channels, continually refining tactics based on KPIs for maximum impact.
• Oversaw creative development processes to ensure consistent and unique messaging across all channels for clients.
• Crafted and led email marketing strategies, executing nurture campaigns that generated open rates > 60%.
• Strategically executed various paid campaigns, incorporating A/B testing methodologies to optimize conversion rates.
• Crafted persuasive proposals that secured high-value projects from both new and existing clients.
• Developed and implemented effective reporting processes and structure that was adopted agency wide.
• Enhanced team productivity by providing guidance on effective time management and prioritization techniques.
• Led process improvement initiatives that resulted in streamlined workflows and increased overall efficiency within organization.
• Coached and mentored junior team members on best practices and crafting robust strategies, fostering their professional growth within organization.
• Conducted market research to identify new opportunities and inform strategic decision making.

• Successfully devised and implemented effective paid strategies for over 20 clients spanning healthcare and CPG industries, achieving remarkable results.
• Built and sustained long-lasting client relationships by acting as primary point of contact, leading day-to-day operations, and retaining business.
• Effectively managed $2MM annual social budget for resort client, generating more than $1MM in booking revenue, while driving QoQ enhancements and optimizing cost-per-click (CPC) and click-through rate (CTR) efficiencies.
• Led larger-scale integrated marketing strategies for product launches, leveraging paid media channels to drive significant business growth.
• Proactively identified new growth opportunities in emerging platforms and platform features, keeping abreast of market trends and staying ahead of competition.
• Effectively managed OOP budgets and invoices across all performance media clients, ensuring accuracy and efficiency.
• Offered strategic counsel as a senior paid media consultant to clients, delivering valuable insights and advice.
• Collaborated cross-functionally with teams, including influencer, measurement, and organic social teams, to develop strategic frameworks that drove significant ROI.
• Identified optimal targeting parameters to reach desired audiences, and leveraged 3rd party vendors to create custom audiences.
• Developed quarterly and yearly forecasts against KPIs and business objectives, delivering WoW, MoM, and QoQ data-driven performance reports across all accounts, and presenting metrics to clients.
• Implemented account management best practices, streamlining workflows and enhancing communication within team for increased productivity and client satisfaction.

• Established and optimized highly effective business development strategies that aligned with brand targets for consumers (B2C) and healthcare professionals (B2B), product specifications, market data, and budgetary considerations.
• Provided crucial support to '22 brand and tactical planning for clients, overseeing development of SOWs.
• Led strategic partnership with paid media agency partner to identify KPIs for patient journeys, paid specifications, and other opportunities.
• Significantly increased brand awareness and drove engagement through development and implementation of always-on, engaging content strategy.
• Took charge of content development, from creative kick-offs to regulatory submissions, overseeing entire process for social media posts and content.
• Produced engaging and informative presentations, trend reports, competitive analysis reports, and social listening reports, in close collaboration with paid media agency partner.
• Conducted interviews and skillfully led onboarding process for new team members, ensuring smooth transitions and seamless integration onto team.

• Devised and executed multi-channel marketing strategies, leveraging external partnerships and influential collaborations to drive brand awareness and increase customer engagement.

• Managed and optimized paid media campaigns across social platforms, utilizing data-driven insights to maximize ROI and drive revenue growth.

• Collaborated with in-house graphic designers to produce visually compelling social content, ensuring consistent brand messaging across all channels.

• Oversaw all aspects of social media accounts, including content creation, publishing, community management, and copywriting, resulting in increased engagement and customer loyalty.

• Developed and executed targeted email campaigns, including newsletters, surveys, product updates, and promotions, resulting in increased customer retention and revenue growth.

• Partnered with an SEO agency to implement and refine SEO best practices, resulting in increased traffic to blog content and improved search engine rankings.

• Successfully attracted and converted over 12,000 students in just three months, through targeted marketing campaigns and strategic lead generation tactics.

• Led North American social media team, driving social strategy, content creation, reporting, and community management to increase brand engagement and awareness.
• Established productive and collaborative relationship with social agency partners to strategize and execute effective social campaigns.
• Oversaw social content calendar, ensuring alignment with regional and global marketing goals and KPIs.
• Developed innovative platform strategies that successfully penetrated new target audiences, including Gen Z, TikTok, and Snapchat users.
• Launched successful social media campaigns for new product releases, pop-up events, and brand partnerships, including collaborations with OnePlus, PUBG Mobile, Crackables 2.0, Verizon, T-Mobile, McLauren, and Seattle Meet-up.
• Developed and delivered creative and strategic briefs for agency partners, ensuring consistent messaging and branding across all social channels.
• Built out comprehensive WoW/MoM/YoY reports with agency support, presenting insights and recommendations to senior leadership.
• Managed and fostered North American brand ambassador program, coordinating content calendars for community forums, offline events, and campaigns to drive brand loyalty and advocacy.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of competition.

• Crafted compelling and dynamic social media content calendars, and monitored fan engagement for esteemed clients such as the Empire State Building, Empire Realty Trust, and STATE Grill and Bar.
• Led development of innovative and effective content strategies and social campaigns for clients, resulting in increased engagement and brand awareness.
• Established unique brand voices and tones for each client on social media channels, maintaining consistent image across all platforms.
• Utilized data analysis to pull metrics and monitor performance against KPIs, generating comprehensive reporting for clients.
• Managed reviews on major review platforms including TripAdvisor, Yelp, and Google Business for clients, ensuring positive brand reputation and customer satisfaction.
• Coordinated client photoshoots to produce visually stunning and socially impactful content.
• Managed and executed over 20 successful influencer campaigns, including content strategies, sourcing, outreach, and relationship management.
• Mentored and supervised graduate-level intern, providing valuable learning opportunities and fostering professional growth.
• Enhanced client satisfaction by effectively managing and resolving community-related issues.

• Developed and executed comprehensive social media content strategy, managing all aspects of content creation, curation, scheduling, and publishing across all social media platforms.
• Led and maintained online brand presence of organization, optimizing community management and engagement with followers.
• Facilitated media opportunities and acted as key social media liaison for partners such as Buzzfeed, Good Morning America, Complex, Stephen Colbert Show, and Pix 11.
• Contributed to successful off-site media activations, which effectively maximized brand exposure and increased engagement with target audiences.
• Utilized engaging content to drive brand awareness and generate increased adoptions for organization.
• Collaborated with marketing team to implement innovative marketing tactics, resulting in significant improvements in online presence, elevating organization to second place from its previous fifth place position among competitors.