JENNY KANG

Spearhead the 18-mo and 3-yr innovation & development plan for both Retail and DTC channel

• Identify winning opportunities to accelerate Core portfolio and drive new business
• Focus on increasing SKU productivity by 17 - 30% yearly, with a disruptive innovation plan
• Maintain and increase company marginal objectives with valorized product offerings + cost-efficient initiatives
• Manage timely delivery of development milestones (formula testing, copy crafting, artwork releases, etc.)
• Own & distribute product education materials, such as fact sheets and messaging hierarchy, to support successful launches and campaigns
• Collaborate closely on 360 marketing campaigns and all customer-facing assets
• Work in tandem with operational partners - Supply Chain, Purchasing, R&D, Packaging - to push out new innovation on time and manage any program risks

• Kickstarted the development of 13 new product innovations, including promotional programs
• Provided timely delivery of innovation pipeline deliverables
• Managed quality review and formula development with R&D

• Provided input to Holiday & Promotional Marketing, including an 18-month detailed plan and 3-year overview
• Acted as key point person with regions and markets
• Spearheaded weekly program meetings to highlight any risks and prioritize action items

• Managed all artwork development & timelines
• Liaise with internal partners and creative agencies for campaign asset & support
• Created all educational material, including the first White Paper for the brand