Digital Professional
Jenny Williams
Cygnus Business Media
Janesville,WI
1
Certification
30
Years of experience
Results-driven digital professional with over 30 years of experience leveraging advanced digital technologies to lead successful teams, campaigns, and promotions. Proven ability to generate innovative strategies that enhance consumer engagement with leading brands, utilizing both traditional and digital media outlets to maximize campaign reach. Expertise in marketing and analytics ensures the production of high-quality, engaging content aligned with business objectives. A strong track record of delivering measurable results through creative problem-solving and strategic thinking.
Work History
Owner/Principal
- Developed and implemented creative strategies designed to acquire new customers as well as enhance retention of existing customers.
- Implemented data-driven strategies to boost incremental sales as well as profits
- Oversaw customer service operations to ensure high satisfaction levels and repeat business.
- Managed Email, SEO, SEM, & Mobile Marketing Campaigns
- Managed Web Development
- Automated & streamlined repeatable processes
- Analyzed & Managed large amounts of data > 50K SKUs
- Fostered cross-functional teamwork whereby optimizing operational efficiency.
- Cultivated a culture of self-improvement & growth for our team members.
- Capitalizing on all of my experience I persistently conquered roadblocks making us a leading brand in our space.
Digital Operations Manager
2 Years 10 Months- Managed cross-functional remote teams in 5 states to implement strategic initiatives and improve project outcomes.
- Streamlined digital workflow processes to enhance operational efficiency across departments.
- Spearheaded the integration of new digital tools, resulting in improved collaboration, communication, and improved turn-around times for daily & weekly deliverables.
- Led project planning efforts, ensuring timely execution of deliverables in alignment with strategic goals.
- Oversaw the integration of new technology platforms to enhance digital capabilities and user engagement.
Web Developer / Systems Analyst
2 Years 3 Months- Optimized web platforms for SEO and UX, resulting in increased user engagement as well as incremental sales.
- Specialized in seamless communication between technical and non-technical stakeholders.
- Developed web applications and analyzed systems enhancing functionality, increasing load times and user
experience for both in-house and retail systems. - Implemented solutions that streamlined processes and improved efficiency.
- Conducted thorough system analyses to identify and resolve bottlenecks.
- Pioneered innovative web solutions, integrating cutting-edge technologies to modernize legacy
systems. - Drove digital transformation initiatives across departments.
- Collaborated with cross-functional teams to align web development with business objectives.
- Meticulously analyzed system requirements, ensuring precise implementation of web features.
- Conducted rigorous testing to maintain the highest standards of quality and reliability.
SEO-Paid Search Specialist
8 Months- Conducted organic and paid search analysis to ensure programs complemented each other and avoided cannibalization.
- Analyzed paid search campaigns to optimize keyword performance
- Conducted keyword research to identify opportunities for increased visibility and traffic.
- Implemented A/B testing strategies to refine ad copy and landing pages for improved engagement.
- Monitored account performance metrics, identifying trends and insights for strategic adjustments.
- Utilized Omniture & Google Analytics to analyze website traffic patterns, identifying opportunities for growth in organic search visibility alongside paid search efforts.
- Reduced wasted spend through continuous monitoring of account performance metrics and making data-driven adjustments to campaigns.
- Managed budget allocation across multiple campaigns, ensuring optimal utilization of resources for maximum ROI.
Education
Bachelor of Arts - Management Computer Systems
- magna cum laude graduate
- Dean's List
- Independent Study: Artificial Intelligence
Associate of Arts & Science - Business Information Systems
- Dean's List
Skills
Digital Marketing
Digital Strategy Development
Project Management
Website Development
Website Management
Content Development
Content Management
Proactive & Self-driven
Customer Experience Management
User Experience & Design
Data Collection Implementation
Web Analytics (Google
Omniture)
Brand Management
Process Automation
Process Optimization
Cross-functional Team Leadership
PHP
SQL
LINUX
JavaScript
XHtml
Java
Word
Excel
PowerPoint
Slack
Outlook
Verbal and written communication
Attention to detail
Customer Service
Operations Management
Inventory Management
Performance Improvement
Extracurricular Activities
Swimming, Fishing, Baking, Olde English Bulldogges
Created & Managed UW-Whitewater MCS Department Websites 2005
Graded Peer Coursework 2004
Habitat for Humanity 2001
Donated Website for Janesville's Little League 1998-2002
Certification
Electronic Office 1991
Where I started my Digital Career learning DOS, Lotus, DBASE, Paradox, & Wordperfect ;)
Timeline
Digital Operations Manager
Cygnus Business Media
06.2009 - 04.2012Read More
Web Developer / Systems Analyst
Lab Safety Supply / Grainger
03.2007 - 06.2009Read More
SEO-Paid Search Specialist
Lab Safety Supply
07.2006 - 03.2007Read More
Owner/Principal
Superior Dollhouse Miniatures
2009 - 2021Read More
University of Wisconsin-Whitewater
Bachelor of Arts from Management Computer Systems
Read More
University of Wisconsin Rock County
Associate of Arts & Science from Business Information Systems
Read More