Open To Work
Jenny Williams
Janesville,WI
Summary
Results-driven digital professional with over 30 years of experience creating and leveraging digital technologies to lead successful teams, campaigns, and promotions.
Proven ability in generating innovative strategies that enhance consumer engagement for leading brands utilizing digital media outlets to maximize campaign reach.
My expertise in marketing and analytics ensures the production of high-quality, engaging content aligned with business objectives. A strong track record of delivering measurable results through creative problem-solving and strategic thinking.
Overview
1
1
Certification
15
15
years of professional experience
Work History
Owner/Principal
Superior Dollhouse Miniatures
01.2009 - 01.2021
- Developed and implemented creative strategies designed to acquire new customers as well as enhance retention of existing customers.
- Implemented data-driven strategies to boost incremental sales as well as profits
- Oversaw customer service operations to ensure high satisfaction levels and repeat business.
- Managed Email, SEO, SEM, & Mobile Marketing Campaigns
- Managed Web Development
- Automated & streamlined repeatable processes
- Analyzed & Managed large amounts of data > 50K SKUs
- Fostered cross-functional teamwork whereby optimizing operational efficiency.
- Cultivated a culture of self-improvement & growth for our team members.
- Capitalizing on all of my experience I persistently conquered roadblocks making us a leading brand in our space.
Digital Operations Manager
Cygnus Business Media
06.2009 - 04.2012
- Managed cross-functional remote teams in 5 states to implement strategic initiatives, improve project outcomes, and improve team performance.
- Streamlined digital workflows to enhance operational efficiency across departments.
- Spearheaded the integration of new digital tools, resulting in improved collaboration, communication, and improved turn-around times for daily & weekly deliverables.
- Developed and implemented standard operating procedures for digital platforms, ensuring compliance and quality control.
- Oversaw the integration of new technology platforms to enhance digital capabilities and user engagement.
Web Developer / Systems Analyst
Lab Safety Supply - Grainger
03.2007 - 06.2009
- Optimized web platforms for SEO and UX, resulting in increased user engagement as well as incremental sales.
- Specialized in seamless communication between technical and non-technical stakeholders.
- Developed web applications and analyzed systems enhancing functionality, increasing load times and user experience for both in-house and retail systems.
- Implemented solutions that streamlined processes and improved efficiency.
- Conducted thorough system analyses to identify and resolve bottlenecks.
- Pioneered innovative web solutions, integrating cutting-edge technologies to modernize legacy systems.
- Drove digital transformation initiatives across departments.
- Collaborated with cross-functional teams to align web development with business objectives.
- Meticulously analyzed system requirements, ensuring precise implementation of web features.
- Conducted rigorous testing to maintain the highest standards of quality and reliability.
SEO-Paid Search Specialist
Lab Safety Supply
07.2006 - 03.2007
- Conducted organic and paid search analysis to ensure programs complemented each other and avoided cannibalization.
- Analyzed paid search campaigns to optimize keyword performance
- Conducted keyword research to identify opportunities for increased visibility and traffic.
- Implemented A/B testing strategies to refine ad copy and landing pages for improved engagement.
- Monitored account performance metrics, identifying trends and insights for strategic adjustments.
- Utilized Omniture & Google Analytics to analyze website traffic patterns, identifying opportunities for growth in organic search visibility alongside paid search efforts.
- Reduced wasted spend through continuous monitoring of account performance metrics and making data-driven adjustments to campaigns.
- Managed budget allocation 30K/mo across multiple campaigns, ensuring optimal utilization of resources for maximum ROI.
Education
Bachelor of Arts - Management Computer Systems
University of Wisconsin-Whitewater
Whitewater, WIAssociate of Arts & Science - Business Information Systems
University of Wisconsin Rock County
Janesville, WisconsinSkills
- Digital Marketing
- Proactive & Self-driven
- Digital Strategy Development
- Project Management
- Website Development & Management
- Content Development & Management
- Customer Experience Management
- User Experience & Design
- Web Analytics (Google, Omniture)
- Brand Management
- Process Automation & Optimization
- Cross-functional Team Leadership
- PHP, SQL, LINUX, JavaScript, XHTML, Java
- Word, Excel, Slack, Outlook
- Verbal and written communications
- Attention to detail
- Operations Management
- Inventory Management
- Performance Improvement
Extracurricular Activities
- AI, Continuous Learning, Swimming, Fishing, Baking, Olde English Bulldogges
- Created & Managed UW-Whitewater MCS Department Websites
- Graded Peer Coursework
- Habitat for Humanity
- Donated Website for Janesville's Little League
Gig Work
For the last 5 Years I have filled my time with family, gig work and some consulting work. I have continued some online sales for myself on socials, as well as some Non-Emergency Medical Transportation to try new things. I have also consulted with some startups in an effort to assist in their fruitful sales channel launches.
Certification
- Electronic Office 1991
- Where I started my Digital Career learning DOS, Lotus, DBASE, Paradox, & Wordperfect ;)
Timeline
Digital Operations Manager
Cygnus Business Media
06.2009 - 04.2012
Owner/Principal
Superior Dollhouse Miniatures
01.2009 - 01.2021
Web Developer / Systems Analyst
Lab Safety Supply - Grainger
03.2007 - 06.2009
SEO-Paid Search Specialist
Lab Safety Supply
07.2006 - 03.2007
Bachelor of Arts - Management Computer Systems
University of Wisconsin-Whitewater
Associate of Arts & Science - Business Information Systems
University of Wisconsin Rock County