Summary
Overview
Work History
Education
Skills
Accolades
Timeline
Generic
Jeremy Griffin

Jeremy Griffin

Tigard,,Oregon

Summary

Results-driven Sales Director with a strong track record of leading teams to exceed targets and grow market share in competitive environments. Expert in implementing executional strategies and leveraging data to drive KPI performance. Proven ability to align cross-functional stakeholders around impactful business strategies. Committed to developing future leaders through consistent, high-impact coaching.

Overview

34
34
years of professional experience

Work History

Division Sales Director

Keurig Dr Pepper, Inc.
01.2022 - 03.2025
  • Surpassed yearly operational targets and KPIs in the high-volume case division, achieving over $200MM in net revenue.
  • Fostered effective partnerships with retailers and bottlers.
  • Spearheaded the creation and implementation of joint business strategies, ensuring alignment with partners.
  • Led the creation and usage of KPI benchmarks to track and improve execution effectiveness, and target attainment.
  • Established regular checkpoints to review progress and ensure alignment with strategic objectives.
  • Aligned trade expenditures to meet company targets, making strategic adjustments for better ROI outcomes.
  • Regularly scheduled 1:1 meetings focused on personal connection and developmental progress.

National Account Executive

Keurig Dr Pepper
01.2014 - 01.2022
  • Achieved consistent year-over-year full portfolio growth in volume, revenue, profit, market share, space, distribution, feature, display and cold availability.
  • Created data-driven strategic recommendations that enhanced category performance, optimized retail efficiency, and maximized annual returns for brand and retail partners.
  • Earned annual captain and validator roles to steer category methodology, and influence space allocation.
  • Secured permanent merchandising and incremental cold equipment placements, driving growth through additional points of availability.
  • Led cross-functional teams to enhance our value proposition and secure incremental growth opportunities with our retail and bottler partners.

Regional Sales Manager

Dr Pepper Snapple Group
09.2011 - 01.2014
  • Aligned independent bottler partner to a custom pricing and funding model, ensuring brand participation in all PNW core brand activities.
  • Combat the discontinuation of rollback pricing by developing an IRC strategy for full PNW Walmart, optimizing the retail performance of bottler partners through targeted weekly displays.
  • Secured Green Bottle holiday display program, resulting in large, scripted, Christmas tree-themed displays in all PNW Walmart Supercenters.
  • Addressed and reversed 18 months of negative ABSCO IMW performance immediately upon assuming the retailer call point.
  • Implemented a constant cost and must-buy retail strategy at ABSCO IMW that drove off-week sales and maintained display activity between feature weeks.
  • Engineered successful ABSCO IMW space optimization to reflect share and support forecasted growth, resulting in a 57% increase in 7UP truck space allocation.

Regional Sales Manager

Xingtea | Cott Beverage
03.2008 - 09.2011
  • Led a team of five field marketers to achieve market changing results.
  • Created partnerships with 28 distributors across a seven-state northwest region to drive sales and profitability.
  • Gained new item distribution and managed price pack frequency in over 40 NW region chains.
  • Elevated Northwest to highest-performing region for Xingtea nationwide per AC Nielsen.
  • Launched a full-time pallet/merchandising program for key independent retailers and regional chains.
  • Obtained consent from the Washington State Liquor Control Board to permit a licensed distributor to handle consignment merchandise logistics for marketing roadshows.
  • Built West forecast, shipping & warehouse model to source and supply smaller markets from one centralized location

Brand Mgr | District Mgr | Sales | Merchandising

Mt Hood Bev | Maletis Bev
05.1991 - 03.2008
  • Developed foundational skills and accountability over seventeen years of increasing responsibility across multiple distribution sales facets.
  • Guided multiple sales, delivery, and merchandising teams to outstanding outcomes.
  • Consistently outperformed our fair share of marketplace activity, leading to significant growth across our key distribution areas.
  • Led the implementation of a market energy strategy focused on increasing sales volume, increasing display size and quantity, improving retail strategy, and optimizing space allocation.

Education

Challenger For Coaches -

Challenger Selling
01-2024

Level III Leader -

Omni Leadership Certification
01-2021

Master Graduate -

Rapport Leadership International
01-2007

Certification -

BUSCH Selling Skills
01-1997

Studied Business Marketing -

Portland State University
01-1991

Skills

  • Microsoft Office applications
  • Circana and POS data analysis
  • Data-driven sales strategies
  • Data visualization implementation
  • Structured KPI Management
  • Execution-focused strategies
  • Cross functional advocate
  • Category advisory expertise
  • Proficient in budget oversight
  • Engaging presentation skills
  • Logistics and supply analysis

Accolades

  • 2017: DPSG National Accounts - Commercial Excellence Award
  • 2018: ABSCO Portland Division - Vendor Partner of the Year
  • 2020: ABSCO Portland Division - Vendor Partner of the Year
  • 2023: Columbia Distributing - Cornerstone Award - NA Supplier of the Year

Timeline

Division Sales Director

Keurig Dr Pepper, Inc.
01.2022 - 03.2025

National Account Executive

Keurig Dr Pepper
01.2014 - 01.2022

Regional Sales Manager

Dr Pepper Snapple Group
09.2011 - 01.2014

Regional Sales Manager

Xingtea | Cott Beverage
03.2008 - 09.2011

Brand Mgr | District Mgr | Sales | Merchandising

Mt Hood Bev | Maletis Bev
05.1991 - 03.2008

Challenger For Coaches -

Challenger Selling

Level III Leader -

Omni Leadership Certification

Master Graduate -

Rapport Leadership International

Certification -

BUSCH Selling Skills

Studied Business Marketing -

Portland State University

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