Dairy genetics sales professional. Passionate in improving dairy cattle and each clients herd, using custom genetic strategies and reproduction programs. Partnership focused towards elite, progressive, and large dairy farms.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Dairy Manager
Riedstra Dairy, Morning Star Dairy, JR Cattle
Mendon, MI
04.2014 - 01.2022
Implemented, monitored, and adjusted reproduction program resulting in increased pregnancy rates, while maintaining pregnancy creation cost. Created, implemented and adjusted a custom genetic
. Including the use of sexxed, jersey, beef, and conventional semen. Use of custom index/parameters for sire selection, to reflect the most profitable (usually the oldest) cows.
Manage bull/steer inventories. Monitored average days to market by breed. Selection of market ready steers/heifers.
Reduced twinning rate to less than 3%. Reduced overall death rate of cows through various protocols.
Worked closely with nutritionist to reduce feed cost and/or increase cow performance.
Managed 25-30 employee between two dairy sites.
Regional Sales Manager
Semex USA
Madison, WI
07.2009 - 04.2014
Coached salespeople in product specifications, sales incentives and selling techniques, resulting in 4 straight years of exceeding budgeted sales.
Development of sales area, through market share growth, and additional with superior representation resulting in twice reducing the overall region size.
Identified, developed, and gained key accounts as a team using action-based strategies
Developed and carried out semi-annual and year-end performance reviews
Achieved Certified Sales Professional (CSP) with honors from the Canadian Professional Sales Association.
District Sales Representative
Semex USA
Madison, WI
05.2004 - 07.2009
Exceeded sales budget for 5 straight years
Increased market share from 2-3% to grater than 15%
Successfully educated and implemented the use of genomic sires to numerous clients
Introduced new SCR technology to client resulting in increased sales and exclusivity with various customers
Dairy and Beef Consultant
Sexing Technologies
Kalamazoo, MI
02.2022 - Current
Build trust with current and potential clients through networking with industry professionals.
Discover underlying opportunities and client goals resulting in alignment of specific product offerings.
Demonstrate value of products, and ROI, specific to clients buying habits.
Strive to be a preferred premium provider and a part of the clients advisory team.
Education
Bachelor of Science - Agricultural Business
Michigan State University
East Lansing, MI
09.1996 - 05.2000
Skills
Genetic strategy
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Software
DC305 proficient
Timeline
Dairy and Beef Consultant
Sexing Technologies
02.2022 - Current
Dairy Manager
Riedstra Dairy, Morning Star Dairy, JR Cattle
04.2014 - 01.2022
Regional Sales Manager
Semex USA
07.2009 - 04.2014
District Sales Representative
Semex USA
05.2004 - 07.2009
Bachelor of Science - Agricultural Business
Michigan State University
09.1996 - 05.2000
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