Jeremy Koch

Clients: IBM, Kyndryl

• Assist senior leadership in managing all aspects of operations such as planning, execution, and implementation of new strategies.
• Lead a team of junior and senior leads, providing guidance and mentoring individual and collective success
• Manage budgets and conduct campaign analysis to optimize and maximize KPI performance.
• Collaborate with cross-functional teams to ensure consistent messaging and targeting across channels
• Facilitate seamless and clear communication by delivering regular updates and insights to clients and vendors.

Client: IBM

• Performed day-to-day management and execution of paid search campaigns across Google & Bing.
• Monitored and maintained campaign budgets, pacing, and bid adjustments to meet business objectives.
• Generated monthly reports to showcase client KPI performance as well as brainstorm next steps for continued improvements
• Managed and motivated analysts and sr. analysts to improve growth while delegating tasks, providing feedback, and mentoring

Client: Merck Pharmaceuticals

• Understanding client goals and providing tactical strategies and innovations
• Generated QPR decks to provide clients with quarterly performance insights and recommendations
• Developing, optimizing, and maintaining paid search campaigns for clients
• Created and managed social media campaigns on Facebook, Instagram, and Twitter.

Client: Merck Pharmaceuticals

• Managed daily budget logs to ensure campaigns are spending at an efficient rate
• Created campaigns with specific ad groups, keywords, and ad copy tailored to each brand
• Optimized campaigns to improve performance on a weekly basis
• Provided status updates to clients on a weekly basis.