Jeremy Tassano

Summary: Managed HOKA's North America Marketing Operations Team responsible for supporting and executing go-to-market initiatives and event and asset strategies.

• People Management- managed a team of 3 Associates/AMs by teaching, coaching, managing departmental priorities and workflow, empowering, creating opportunities, and promoting.
• Project Management- led and consulted on event and asset projects thru goal and role setting, brief building, cross functional collaboration, schedule and timeline management, liaising with vendors, meeting facilitation, and asking questions.
• Budget Forecasting and Management- planned and actively managed multiple Marketing and Operations budgets totaling $8M+.
• Asset Development and Strategy- responsible for translating global priorities and initiatives into US regional strategies for creating, developing, and fabrication of assets used at customer and consumer touchpoints- wholesale, event, retail and trade.
• Warehousing and Logistics- Managed all physical Marketing assets including event, promotional, point of purchase, and large scale booths; oversaw logistics for all assets and events and a warehouse of 12,000sqft'; and streamlined operations and created SOPs.
• Vendor Management- maintained relationships with a network of vendors for asset ideation and production, procurement, quality and inventory control, request for proposal bids, and contract negotiations.

Summary: Managed the HOKA US Events Department, including a Marketing Associate Manager, with an annual calendar of 150+ events (trade shows, expos, strategic brand events, and retailer events). Was accountable for event calendar strategy and pinnacle event execution which included budget/forecasting, asset procurement/logistics, staffing, activation production, and consumer engagement.

• Event Planning- produced and was responsible for annual event calendar for the US market, which included creation of event guidelines to ensure calendar aligned with brand strategy and objectives. Collaborated with all event stakeholders on event strategies, assets, and logistics.
• Event Execution- led onsite teams (I&D, merchandising and sales staff) at major trade shows and key events.
• Asset Procurement- managed event asset procurement, vendor relations, distribution, and lifecycle.
• Asset Development- developed new booth assets and custom presentations to meet event needs and engagement goals, which included spearheading direct-to-consumer sales and data capture program rollouts at events.

Summary: Concurrently managed Ahnu and HOKA's US event calendars, totaling 200+ events (sales meetings, trade shows, expos, retailer and strategic brand events).

• Event Management- Led event calendar planning and managed event logistics, assets, I&D, budget, and deliverables at trade shows and key events. Collaborated in planning and execution of bi-annual sales meetings through asset, logistical and on-site support.
• Asset Procurement- partnered with vendors and creative teams for asset procurement and booth and asset development.
• Inventory Management- Was responsible for warehousing, care, and lifecycle of all US Marketing assets and samples.