Jeremy Tassano
Deckers Brands
Oakland,CA
12
years of professional experience
Senior event marketing and operations leader with over 12 years of experience driving global experiential campaigns through end-to-end planning and execution of events and activations at a high growth organization. Proven expert in project management, skilled at fostering stakeholder collaboration, adapting to dynamic needs, and data driven decision making to meet project goals. Track record in translating marketing objectives into event strategies that meet and exceed KPIs and scaling program operations from community to national level activations. Notably, while at HOKA, I was a foundational teammate for a burgeoning footwear brand who brought collaboration, strategic thinking, strong communication, reliability, adaptability and operational excellence to achieve and celebrate organizational milestones.
Work History
Marketing Operations Manager- HOKA
4 Years 9 Months- Managed HOKA's North America Marketing Events and Operations Team responsible for translating global brand priorities into actionable event and asset strategies and executing pinnacle event and trade show activations.
- Owned the strategy and execution of a 120+ event portfolio, ensuring brand stewardship and operational excellence from regional to national event activations and trade shows.
- Led and consulted on Marketing projects, including annual brand event calendar, pinnacle events and trade shows, direct-to-consumer and medical programs, sales showrooms, and major asset development and production.
- Managed a team of 3 Associates/AMs who executing high impact experiential marketing strategies that exceeded KPIs and drove brand awareness.
- Actively managed an $8M+ marketing budget and developed comprehensive budget and forecasting processes, utilizing event analytics to maximize ROI on marketing operations spend.
- Negotiated complex vendor management contracts and service level agreements for asset fabrication and event services.
- Collaborated with creative agencies and internal stakeholders to develop scalable asset strategies for diverse consumer touch points.
- Oversaw 3PL/warehousing and logistics for all physical marketing assets and built quality assurance and cost savings measures through streamlining operations and SOP creation.
Event and Trade Manager- HOKA
3 Years 11 Months- Managed the HOKA US Events Department, including a Marketing Associate Manager, with an annual calendar of 150+ events- trade shows, expos, sponsored, and retailer.
- Owned US event and asset strategy and marketing integration with Global brand priorities and objectives. Drove collaboration with leaders and stakeholders on event plans and operations, including personnel, assets, programming, promotions, logistics, and KPI's.
- Served as project manager for pinnacle event and trade show activations; monitoring creative/asset deliverables and resources to fully realize brand objectives and event goals.
- Led onsite teams, scheduling, and hospitality management at major trade shows and key events, ensuring high touch experience for all attendees and optimal personnel value.
- Developed custom go-to-market programs for product launches and campaign activations, including data capture initiatives that informed future event strategy, field kits, and promotional assortments.
Event Specialist- HOKA/Ahnu
3 Years 3 Months- Concurrently managed Ahnu and HOKA's US event programs, totaling 200+ events- global brand conferences, trade shows, expos, retailer and strategic brand events.
- Led event calendar planning and managed event logistics, assets, I&D, budget, and deliverables at trade shows and key internal and external events. Served as onsite lead for all major expo and trade.
- Partnered with vendors and internal Creative to develop custom and turnkey assets that would enable the GTM/Field Marketing Team to achieve brand objectives and model success for international regions/distributors.
- Exercised responsible lifecycle management of US marketing assets and samples through disciplined warehouse SOPs, sustainable practices and disciplined budgeting and procurement.
Education
MBA - Management
Bachelor of Arts - Psychology
Skills
Strategic Event Planning and Management
Onsite Event Execution and Leadership
Project Management
Cross-Functional Collaboration
Vendor Relations and Negotiations
Event Briefing and Reporting
Brand Stewardship
Field Marketing
3PL Warehousing and Logistics
Online Tools - Asana
Workfront
Microsoft apps
Google apps
Tableau
Splash
SketchUp
Canva
ChatGPT
Accomplishments
- Certificate in Project Management- University of San Francisco, Aug '26
- Recognized for 15 years of service at Deckers Brands
- Produced HOKA's US event portfolio, '14-'26
- Led HOKA's trade show program, '14-'26
- Authored HOKA's C19 Return to Field Guidelines, '20-'22
Timeline
Marketing Operations Manager- HOKA
Deckers Brands
07.2021 - 04.2026Read More
Event and Trade Manager- HOKA
Deckers Brands
07.2017 - 06.2021Read More
Event Specialist- HOKA/Ahnu
Deckers Brands
03.2014 - 06.2017Read More
University of California, Santa Barbara
Bachelor of Arts from Psychology
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San Diego State University
MBA from Management
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