Jerry Punnoose
Secaucus,NJ
Summary
Tenacious and sincere professional with 5+ years of experience in Data Science, Process Optimization, and Project Management to deliver innovative technical solutions for clients in the Life Sciences industry. Committed to leading a visionary team to drive actionable insights for business growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Manager, Brand Analytics and Data Science
Astellas Pharma US
2023.12 - Current
- Conduct analytics to uncover new business opportunities and insights; advise stakeholders and provide actionable strategic recommendations that are rooted in a strong understanding of business and brand context.
- Identify, standardize and automate integration of critical reporting metrics and modeling tools to address brand-specific needs.
- Develop, define and lead prioritized ad hoc analysis as needed to support evolving business requirements and to provide timely business insights.
- Deploy various statistical modeling techniques to apply within analytical projects and mentor others on the use and application of those modeling techniques.
Manager, Data Science
Axtria - Ingenious Insights
2021.04 - Current
- Formulated MMx models using Python, relating constants and variables, conflicting objectives, and related numerical parameters to optimize the annual marketing budget and improve YoY topline revenue by $11M.
- Onsite consultant supporting Omnichannel Marketing team at a major pharmaceutical company in creating field performance dashboards and automated data models for validation scripts for these dashboards, thus eliminating process inefficiencies by 90%.
- Implemented a Segmentation & Targeting solution methodology to optimize the sales force efforts for a Vaccines portfolio leading to optimal allocation of FTE resources.
- Supported the Brand planning initiatives by providing objective, data-driven insights by collaborating across multiple functional areas (Market Access, Marketing, Pricing/Contracting, Field) to help form an integrated picture of the business.
Senior Marketing Analyst
Outcome Health
2018.11 - 2021.03
- Developed and automated a solution using R to evaluate campaign impact measurement, identifying participants generating high ROI of 6:1-10:1 and over $7M in incremental revenue.
- Collaborated with Sales & Product Marketing team members to define campaign objectives (e.g. ROI vs Awareness) by conducting quantitative analyses on IQVIA datasets and creating weekly KPI decks to monitor performance across areas of interest and growth.
- Directed A/B Testing to measure patients’ behavior in doctor’s offices and increase ad awareness among patients by providing qualitative surveys, concluding that ad-aware patients were 12% more likely to buy the brand.
Education
Master of Science - Industrial Engineering | Operations Research
University At Buffalo, SUNY
Buffalo, NY06.2018
Bachelor of Technology - Mechanical Engineering
Vellore Institute of Technology
Vellore, India05.2016
Skills
- Marketing Mix Modeling
- Predictive Modeling
- Market Access Analytics
- Field Ops & Performance Analytics
- Pharma Data - Xponent, Plantrak, APLD, Claims, Specialty Pharmacy, Formulary, Call Plan etc.
- SQL
- Python
- SAS
- Segmentation and Targeting
- Promotion Response Modeling
- Experimental Design & Hypothesis Testing
- Project Management
- Digital Analytics
Certification
- Python Programming | General Assembly, September 2021
- SQL and Database Design | Udemy, March 2019
- Tableau 10 Essential Training | LinkedIn, December 2017
- SAS Certified Base Programmer | SAS Institute, October 2017
Timeline
Manager, Brand Analytics and Data Science
Astellas Pharma US
2023.12 - Current
Manager, Data Science
Axtria - Ingenious Insights
2021.04 - Current
Senior Marketing Analyst
Outcome Health
2018.11 - 2021.03
Master of Science - Industrial Engineering | Operations Research
University At Buffalo, SUNY
Bachelor of Technology - Mechanical Engineering
Vellore Institute of Technology
- Python Programming | General Assembly, September 2021
- SQL and Database Design | Udemy, March 2019
- Tableau 10 Essential Training | LinkedIn, December 2017
- SAS Certified Base Programmer | SAS Institute, October 2017
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