Jesse Balsimo

• The focus was ultra-premium side of the industry. An all ORGANIC portfolio. This company started with 5 states and quickly grew into 38 states of distribution. Everything was done "in-house". I trained staff on ALC compliance, international and national logistics supply chains, delivery logistics, website development, advertising campaigns, "own-brand" creation, portfolio (+3000 sku's) creation and management and most importantly our sales efforts were all lead by me.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Oversaw divisional marketing, advertising and new product development.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Communicated business performance, forecasts and strategies to investors and shareholders.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Directed technological improvements, reducing waste and business bottlenecks.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Initiated strategy to drive company growth and increase market share and profitability.
• Monitored key business risks and established risk management procedures.
• Formulated and executed strategic initiatives to improve product offerings.
• Oversaw business-wide changes to modernize procedures and organization.
• Devised and presented business plans and forecasts to board of directors.
• Represented organization at industry conferences and events.
• Managed financial, operational and human resources to optimize business performance.
• Established and maintained strong relationships with customers, vendors and strategic partners.

I purchased this company from the owners in 2015 and merged it into Truvino.

Responsible for creating a federal import company operating in 35 states, ran entire operation from sales to compliance & logistics, suppllier and customer relations. Primary customers: Sams Club, Costco, Winco, Meijer, Kroger, Lunds & Byerly’s, etc...

• Oversaw business-wide changes to modernize procedures and organization.
• Built Portfolio of over 500 SKU's from over 20+ countries
• Managed supplier relations
• Built and managed Sales team (18 employees)
• Communicated business performance, forecasts and strategies to investors and shareholders.
• Devised and presented business plans and forecasts to board of directors.
• Managed financial, operational and human resources to optimize business performance.

• Cold called outside sales
• Gained 83 accounts in first 3 months all cold calling
• Built a million dollar sales territory in 1 year

Division 1 Ice Hockey Full Scholarship Recipient

Hall Academic Scholarship recipient