JESSE SHEPHERD

• Own full P&L, including revenue forecasting, margin management, and operating expenses
• Set and execute enterprise-level ecommerce strategy to drive sustainable, profitable growth
• Lead omnichannel revenue across DTC, marketplaces, and wholesale-adjacent digital initiatives
• Oversee performance marketing, conversion optimization, merchandising, and lifecycle growth
• Partner with operations, supply chain, and finance to ensure scalability and execution excellence
• Establish KPIs, dashboards, and operating rhythms to support data-driven decision making
• Drive process improvement, systems implementation, and operational discipline

Accomplishments

• Launched the Westinghouse residential sump pump line, building the go-to-market plan and scaling performance across key eCommerce channels.
• Expanded distribution by launching on Walmart and Home Depot, adding incremental growth platforms and increasing total channel reach.
• Scaled revenue 34× from 2021–2025 by executing a multi-channel growth strategy across Amazon, DTC, Walmart, and Home Depot.
• Maintained efficient acquisition economics, sustaining ~6% TACoS and keeping ACoS under 15% while scaling growth.

• Managed day-to-day operations for multiple eCommerce platforms, including Amazon, Walmart, and Home Depot.
• Developed and executed advertising strategies and SEO initiatives, significantly enhancing product visibility.
• Spearheaded product development and successful launches, contributing to a 300% increase in sales within the first year.
• Collaborated with cross-functional teams to optimize A+ content, improving customer engagement and conversion rates.

• Directed daily operations across four nationwide locations, ensuring optimal workflow and compliance with standard operating procedures.
• Managed inventory control & purchasing processes, optimizing stock levels and reducing discrepancies by 50%.
• Implemented training programs for staff on safety protocols and operational best practices.
• Facilitated cross-departmental communication to enhance collaboration and information sharing.

• Streamlined regional logistics operations, enhancing efficiency and reducing delivery times.
• Led cross-functional teams to implement process improvements across multiple distribution centers.
• Developed and maintained standard operating procedures for warehouse management systems.
• Analyzed operational data to identify trends and drive strategic decision-making initiatives.
• Trained and mentored staff on best practices in inventory management and safety protocols.
• Coordinated with suppliers to ensure timely procurement of materials, optimizing inventory levels. Increased in stock rate by 25%.

• Managed property maintenance schedules and vendor relationships to ensure operational efficiency.
• Oversaw tenant communications, addressing inquiries and resolving issues promptly.
• Conducted regular property inspections to assess and maintain quality standards.
• Implemented cost-effective strategies for property management and maintenance operations.
• Developed and executed lease agreements in compliance with company policies and regulations, 3 year terms for a 25,000 Sq. Ft. Property