Summary
Overview
Work History
Education
Skills
Certification
Internship Experience
Languages
Timeline
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Jessica Ali Awad

Jessica Ali Awad

Rochester,United States of America

Summary

Dynamic American-Lebanese professional with over a decade of experience in hospitality, sales, and events, skilled in driving business growth through strategic marketing and client relations. Fluent in English and conversant in Arabic, providing a multicultural perspective that enriches customer engagement and business development strategies. Certified in various sales and marketing programs, recognized for crafting impactful campaigns that enhance brand visibility and foster meaningful connections. Prepared to leverage expertise in hospitality management and team leadership to contribute to a fast-paced environment, enhancing event experiences with innovative solutions.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Senior Executive Event Sales & Planning Manager

The Hyatt Regency
Rochester, NY
03.2023 - Current

Achieved enhanced revenue streams by overseeing sales strategies for weddings, social events, and group functions with guest counts from 50 to 850. Delivered comprehensive management from prospecting and selling to contracting, detailing, executing events, and finalizing billing.

Social Media & Marketing Manager

Ithaca Beer, Co.
Rochester, NY
04.2025 - Current

Oversaw social media strategy and content development for Ithaca Beer Co.'s wholesale division, enhancing brand visibility and engagement across targeted markets. Led event promotion initiatives and crafted digital campaigns to maintain a cohesive brand voice, fostering partnerships and contributing to sales growth.

Front Office Manager

The DoubleTree by Hilton Rochester, NY
Rochester, NY
06.2021 - 03.2023

Oversaw a team of 35 employees, driving daily operations and ensuring adherence to company standards. Developed and executed training initiatives to keep staff current on required skills and knowledge.

Front Desk Evening Supervisor & Sales Coordinator

The DoubleTree by Hilton Rochester, NY
Rochester, NY
09.2020 - 06.2021

Oversaw responsibilities across front office and sales departments, showcasing strong multi-tasking and organizational capabilities. Directed contract preparation and produced detailed sales reports. Contributed to the formulation and execution of strategies designed to boost corporate sales.

Restaurant Supervisor & Overnight Stocker

The Pittsford Burger Bar by Wegmans
Rochester, NY
03.2017 - 09.2019

Maintained proper inventory levels by stocking restaurant supplies and ensuring all staff upheld company standards for readiness and organization. Handled customer inquiries, complaints, and concerns with professionalism, escalating complex issues to management for prompt resolution.

Senior Shift Leader

Dunkin’ Donuts
Rochester, NY
04.2014 - 12.2017

Oversaw daily operations in the absence of management. Coordinated inventory management, bank deposits and streamlined incoming delivery processes. Led training initiatives for new hires and implemented comprehensive checklists to maintain training standards.

Education

Bachelor of Applied Science - Hospitality Management

Monroe Community College
Rochester, NY
08-2019

Skills

    Languages: English & Arabic

    Proficient in POS and property management systems

    Human Resources: Labor policies & laws, staffing & recruiting, interviewing, on-the-job training, disciplinary procedures, OSHA compliance

    Staff development and Management

    Payroll & Scheduling: ADP Payroll, scheduling, workforce management

    Customer Service & Hospitality: Guest assistance, complaint resolution, service recovery, client relations

    Operational Skills: Organization, inventory management, stocking, and workflow optimization

    Interpersonal Skills: People-oriented, strong communicator, collaborative leader

Certification

  • Restaurant Manager ServSafe
  • Guest Service Gold Certification
  • TripAdvisor Certification
  • Wedding Specialty Certification
  • Persuasive Communications Certification
  • CPR, AED & Narcan Certified

Internship Experience

  • The DoubleTree by Hilton Worldwide 10/2020-12/2020 Internship: Worked 45-55 hours a week as a front desk supervisor, while training how to be a sales coordinator as well. Helped with booking events, gift shop inventory & stocking, refund requests, customer complaints & practiced my communication skills, both in person and over the phone. Assisted with creating train courses for future new hires.
  • The Pittsford Burger Bar by Wegmans 6/2019-09/2019 Internship: Worked 35-40 hours a week in restaurant shadowing what the manager does. Answered phones, training, beer & wine ordering and inventory, and scheduling. Stocking and organizing.
  • Heather Heights Senior Living, Rochester, NY 2014-2015 Internship: Worked 30-35 Staff member, caregiver – responsible for feeding elderly at the correct time, reminding them when to take their medication, and entertain them during play hours. Stocking in all departments when time was slow, organizing stations.

Languages

English
Native or Bilingual
Arabic
Professional Working

Timeline

Social Media & Marketing Manager

Ithaca Beer, Co.
04.2025 - Current

Senior Executive Event Sales & Planning Manager

The Hyatt Regency
03.2023 - Current

Front Office Manager

The DoubleTree by Hilton Rochester, NY
06.2021 - 03.2023

Front Desk Evening Supervisor & Sales Coordinator

The DoubleTree by Hilton Rochester, NY
09.2020 - 06.2021

Restaurant Supervisor & Overnight Stocker

The Pittsford Burger Bar by Wegmans
03.2017 - 09.2019

Senior Shift Leader

Dunkin’ Donuts
04.2014 - 12.2017

Bachelor of Applied Science - Hospitality Management

Monroe Community College