Jessica Barrera
Dallas
Summary
Dynamic sales and marketing expert with 8 years of experience in boosting revenue and expanding client bases in multiple industries, including Real Estate and Healthcare. Proficient in cultivating client relationships and executing marketing strategies that optimize occupancy and retention. Focused on creating tailored marketing campaigns, leveraging robust research and analytical skills to deliver actionable insights for effective targeting.
Overview
12
12
years of professional experience
Work History
Marketing Advisor
Compass Real Estate
Dallas
03.2024 - Current
- Supported 50 real estate agents contributing to $50M+ in annual residential listing volume
- Reduced average days-on-market by 15–20% through optimized listing launches
- Delivered 150+ marketing projects annually with a 95%+ on-time completion rate
- Improved marketing ROI by 20–30% through budget optimization
- Maintained 90%+ agent satisfaction and retention
- Lead non-profit Compass Cares office participation activations
Marketing Project Manager
Renew Skin & Beauty
Dallas
09.2022 - 03.2024
- Led marketing strategy for new location launches and promotions generating $500K+ in revenue
- Increased appointment bookings by 20% through monthly campaigns
- Managed paid advertising and external agencies, improving lead conversion by 10%+
- Lead quarterly in-house events to boost customer satisfaction and engagement
- Conducted market research to identify trends in the beauty industry and consumer preferences
Consumer Marketing Manager
Cano Health
Miami
08.2020 - 07.2022
- Directed multi-state marketing strategies across TX, NV, and IL
- Supported 15+ new clinic openings
- Executed B2B and B2C campaigns and reported KPI performance to leadership
- Collaborated with cross-functional teams to ensure cohesive brand messaging.
- Developed targeted marketing campaigns to engage diverse consumer demographics.
Marketing Representative
The Art Institutes
Dallas
10.2013 - 08.2017
- Represented brand at 250+ recruiting events
- Generated and followed up on qualified leads
- Created marketing collateral to support enrollment growth
Education
MBA - Technology & Entrepreneurship
IE University
Madrid, SpainB.S. - Communications & Television
University of Oklahoma
Norman, OKSome College (No Degree) - Digital Marketing
Southern Methodist University
Dallas, TXSkills
- Marketing Strategy
- Lead Generation
- Client Retention
- CRM & Databases
- Digital Advertising
- Event Marketing
- Vendor Coordination
- Market Research
- KPI & ROI Reporting
- Microsoft Office
- Google Workspace
Languages
- English
- Spanish
Timeline
Marketing Advisor
Compass Real Estate
03.2024 - Current
Marketing Project Manager
Renew Skin & Beauty
09.2022 - 03.2024
Consumer Marketing Manager
Cano Health
08.2020 - 07.2022
Marketing Representative
The Art Institutes
10.2013 - 08.2017
MBA - Technology & Entrepreneurship
IE University
B.S. - Communications & Television
University of Oklahoma
Some College (No Degree) - Digital Marketing
Southern Methodist University