JESSICA BRATKOVIC
Summary
Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities . Savvy to industry trends, practices and customer demands.
Overview
22
22
years of professional experience
Work History
Business Development Director
MIDAMERICA REHABILITATION HOSPITAL
10.2017 - 08.2022
- Head of marketing, operations, hiring and recruiting
- Understands and manages admission processes which includes insurance verification, pre-certification requirements, bed control, hospital discharges and barriers
- Understands and manages the reimbursement system as it relates to volume impact, appropriate utilization of resources, and length of stay management to promote quality outcomes
- Communicates effectively with referral sources to market and educate product lines to achieve volume goals including differentiation of services from the competition
- Educates marketing staff on tools, budget, sales skills and territory management to achieve volume goals.
- Monitors and measures case mix index, CMS %, payor mix % and functional outcomes of patients to ensure quality product lines
- Develops marketing collateral that meets the needs of the market
- Increase year over year admits from 3 primary accounts (2018-2019)- 100%, 63% and 38% growth, (2020-2021)-110%, 74% and 55% growth.
Clinical Rehabilitation Specialist
MENORAH MEDICAL CENTER
09.2013 - 10.2017
- Build sales relationships with physicians and case managers by educating them on acute rehab options
- Maintain sales territory in order to meet census goals
- Provided training to out of state CRS staff on marketing strategies
- Developed relationships with insurance case managers to complete pre-certification process
- Performed pre-admission assessment of patients and met with their families to educate on the benefits of acute rehab.
- Developed and launched integrated direct marketing campaigns to increase referrals and admissions by 60% growth in territory the first year in position
- Continued to have year over year growth of 11.3% in 2014 and another 10% in 2015
- Recognized and selected by HCA as 1 out of 105 Clinical Rehab Specialists as a High Performer for leadership, teamwork and best practices in 2014.
Rehabilitation Liaison
MIDAMERICA REHABILITATION HOSPITAL
10.2005 - 09.2013
- Educate physicians and other healthcare providers on acute rehabilitation options.
- Provide leadership, training and ongoing development of all 7 liaisons selling acute rehab to hospitals, SNF and physicians.
- Accountable for achieving forecasted sales objectives, maintaining and growing business and referrals
- ITB educator, coordinator and program champion.
- Developed marketing campaigns to increase 18% growth in territory the first year in the position.
- Identified opportunities and created campaigns generating 20% growth YTD in one hospital.
- Continued year over year growth in territory averaging 9-12%.
- Managing Territory responsible for 20% of overall Volume.
- Wrote course guides and training brochures that enhanced the sales reps' understanding of complex product features and helped them sell more effectively.
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
- Assisted in ITB program development.
Physical Therapist Assistant
MIDAMERICA REHABILITATION HOSPITAL
08.2000 - 10.2005
- Worked with a variety of patients: brain injury, spinal cord injury, stroke and amputee in both inpatient and outpatient setting.
- Lead Amputee Clinic
- Utilized Massage Therapy techniques for myofascial release on chronic pain patients and orthopedic patients.
- Member of Brain Injury and Stroke team
- Completed Lymphedema training
Education
Johnson County Community College
Overland Park, KSASSOCIATE OF SCIENCE: A.A.S - PHYSICAL THERAPIST ASSISTANT
Penn Valley Community College
Kansas City, MO2000
MASSAGE - Massage Therapy
Johnson County Community College, MASSAGE THERAPY
Overland Park1997
Skills
- Marketing Strategies & Campaigns
- Willingness to work hard and strong desire to learn
- Development of Training Materials
- Planning, implementation and execution of educational seminars
- Creative Team Leadership
- Product Positioning & Branding
Timeline
Business Development Director
MIDAMERICA REHABILITATION HOSPITAL
10.2017 - 08.2022
Clinical Rehabilitation Specialist
MENORAH MEDICAL CENTER
09.2013 - 10.2017
Rehabilitation Liaison
MIDAMERICA REHABILITATION HOSPITAL
10.2005 - 09.2013
Physical Therapist Assistant
MIDAMERICA REHABILITATION HOSPITAL
08.2000 - 10.2005
Johnson County Community College
ASSOCIATE OF SCIENCE: A.A.S - PHYSICAL THERAPIST ASSISTANT
Penn Valley Community College
MASSAGE - Massage Therapy
Johnson County Community College, MASSAGE THERAPY
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