JESSICA CARDENAS
Fontana,CA
Overview
5
5
years of professional experience
Work History
CONTENT COORDINATOR
EIF- Stand Up To Cancer
05.2023 - Current
- Create unique short-form video content for digital needs, source and string out video content b-roll, create and link proxies, and bring creative ideas for sizzle reels
- Assist Producer and Editor with all video editing for campaigns and multimedia projects by ingesting raw footage and media, transcoding, and organizing projects for editing
- Conform projects for color and audio mixes.
- Coordinate a variety of production shoots, special projects, and public service announcements
- Maintain content grids while working alongside digital, production and operations to ensure posts are cleared and finalized by the deadline
- Manage the processing of new vendor agreements for PSA's, production shoots, and special projects
- Supervise the organization of all talent release and video/photo clearance releases, and track all PSA deliverables and invoices
SOCIAL MEDIA COORDINATOR
Beauty 21 Cosmetics
04.2022 - 07.2022
- Created and optimized posting schedule and social calendars for various platforms including Instagram, TikTok, Twitter, Facebook, and Pinterest
- Increased audience engagement by 30% by creating on-brand intriguing content, shooting high-quality videos, writing captivating captions, and maintaining awareness of industry trends
- Developed and curated content for social media platforms including editing of written, video, and photo content
- Engaged with an audience of over 3.2 million by commenting, liking and sharing posts to increase visibility
- Collaborated with marketing and PR team to execute product launches.
ASSOCIATE PRODUCER
E! News Digital
05.2021 - 10.2021
- Produced over 300+ videos for daily entertainment news and long-form feature videos for E!'s YouTube Channel and E! Online
- Managed final delivery and downstream distribution of media assets, including quality assurance, delivery, distribution, media management, and archival.
- Compiled weekend read, wrote scripts, edited videos, grabbed assets, and worked closely with talent to track and cut voiceovers
- Conducted research on request and pitched feature stories to create compelling and inclusive content for the E! audience.
PRODUCTION COORDINATOR
E! Entertainment
08.2019 - 11.2020
- Coordinated versioning of creative content with in-house editors for 10 E! International feeds needed on a weekly basis
- Ingested and fact-checked 80 daily promos, promotional campaigns and interstitials, ensuring all are in line with the programming strategies
- Produced audio sessions with voice over talent daily, wrote scripts, and coordinated schedules
- Communicated internally and externally in regards to programming grids, marketing, and commercial traffic
- Worked closely with media director to ensure cross-promotions among sister channels, such as Bravo and Oxygen, are delivered
- Scheduled corresponding drop-in graphics for all creative assets and coordinated NBCUniversal TV Distribution ancillary requests.
Education
Bachelor of Arts - Communications, Broadcast Journalism
California State University, Fullerton
05.2019
Skills
- Proficient editor in Adobe Software and Audacity
- Creative Visual Storytelling
- Final Cut Pro
- Post-Production Management
- Raw Footage Handling
- Segment Trimming
- Proficient in Microsoft Office: Outlook, Word, and Excel
- Social Media: Instagram, TikTok, Facebook, Twitter, and YouTube
- Proficient in Slack, Zoom, Teams, Asana, and Canva
- Broadcast and Digital Media Scheduling and Planning
- Media Relations and Project Management
- Excellent organizational, time management & prioritization skills
Awards / Projects
- Al Día: A Border Emergency:" 2020 College Television Awards Winner for Best TV Newscast
- Al Día" Community Affairs Newsmagazine: 2019 NAHJ Awards- Ñ Award for Best Coverage of Latino Issues
Timeline
CONTENT COORDINATOR
EIF- Stand Up To Cancer
05.2023 - Current
SOCIAL MEDIA COORDINATOR
Beauty 21 Cosmetics
04.2022 - 07.2022
ASSOCIATE PRODUCER
E! News Digital
05.2021 - 10.2021
PRODUCTION COORDINATOR
E! Entertainment
08.2019 - 11.2020
Bachelor of Arts - Communications, Broadcast Journalism
California State University, Fullerton