Jessica Desilets
Napa
Summary
Performance-driving leader adept at aligning cross-departmental objectives to facilitate high-quality, on-time productions and long-term customer loyalty. Creative and innovative problem-solver exercises key strengths in workflow optimization, process re-engineering and strategic scheduling techniques. Offers track record of delivering superior-quality results.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Events & Media Manager, Hospitality
Pride Mountain Vineyards
St. Helena, CA, USA
03.2017 - Current
- Founded and developed the winery’s social media program, expanding its digital presence across Facebook, Instagram, and X.
- Manage all aspects of content creation including photography, digital asset management, copywriting, and scheduling.
- Lead strategy for online engagement and community growth using tools like Sprout Social and Google Analytics.
- Oversee media partnerships and collaborations to enhance brand visibility and storytelling.
- Support marketing initiatives through in-house campaign planning, creative direction, and audience analytics.
- Continue to grow and improve all winery events including creating and executing successful wine club events.
Events Manager, Hospitality
Pride Mountain Vineyards
St. Helena, CA, USA
03.2013 - Current
- Direct winery events from concept through execution, managing budgets, logistics, and vendor relations.
- Curate food and wine experiences for consumer, trade, and press audiences, reinforcing brand values through immersive events.
- Design and distribute print and digital materials for event marketing and customer communications.
- Maintain inventory and coordinate product allocations for special events and partnerships.
- Provide exceptional hospitality experiences through guided tastings and private events.
Custom Events & Trade Relations Coordinator
St. Supéry Vineyards & Winery
Rutherford, CA, USA
06.2006 - 03.2013
- Supported trade and VIP events, managing hospitality logistics and brand representation.
- Collaborated with marketing and sales teams to execute on-brand experiences and promotional initiatives.
- Maintained trade relations through excellent communication and event coordination.
Skills
- Social Media Management
- Content Creation
- Digital Marketing Analytics
- Event Planning & Logistics
- Budget & Inventory Management
- Brand Communications & Storytelling
- Strong Organizational & Problem-Solving Skills
- Proficient in PC & Mac
- MS Office Suite
- ECellar
- Excellent vendor relationship management
- Community engagement
Accomplishments
- Achieved increased customer outreach and retention by introducing social media and SMMT's to the company.
- Achieved successful wine club events through effectively building strong relationships and coordinating with outside vendors.
- Used Microsoft Excel to develop auction winner, White House menu, and donation tracking spreadsheets.
- Planned over 140 events in 2025.
Certification
- Level 1 Sommelier — Court of Master Sommeliers, Issued Jan 2011
- California Responsible Beverage Service (RBS) — CA Department of Alcohol Beverage Control, Issued Mar 2025, current
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Events & Media Manager, Hospitality
Pride Mountain Vineyards
03.2017 - Current
Events Manager, Hospitality
Pride Mountain Vineyards
03.2013 - Current
Custom Events & Trade Relations Coordinator
St. Supéry Vineyards & Winery
06.2006 - 03.2013