JESSICA EATON
Wauwatosa,WI
Summary
Data driven decision maker with a passion for eCommerce. 10 Years of experience in driving business insights and actions. Strategic leader with expertise in digital P&L management. Skilled in problem-solving, negotiation, and relationship management. Valued for consistently delivering high quality results and fostering collaboration with business partners.
Overview
14
14
years of professional experience
Work History
National Account Manager
The Master Lock Company LLC
02.2023 - Current
- Delivered ~$107M in annual revenue, driving Amazon and Pure Play eCommerce sales for Yale, Master Lock, SentrySafe and August.
- Grew Amazon Yale POS $ +18% YoY, gaining 1% market share in 2025 through assortment optimization, retail media management, and digital shelf presence elevation.
- Led a team of three eCommerce Associate National Account Managers, fostering an environment of empowerment and accountability.
- Owned the Amazon P&L, including a seven-digit retail media budget.
- Championed eCommerce specific pack size product development that drove $1.3M in annual sales.
- Optimized Amazon Business through test and learn tactics that resulted in 30% YoY growth for Yale and 15% for Master Lock in 2025.
Associate National Account Manager
Master Lock Company LLC
08.2021 - 02.2023
- Performed selection gap analysis and provided assortment recommendations that generated $1.6M in 2023.
- Created tableau glance views and conversion dashboard that drew attention to PDP and purchase order errors.
- Agile eCommerce Pod advertising lead, spearheading 9 tests that were estimated to generate $1.8M in value.
- Partnered with Revenue Growth Management on tool to measure ROI of advertising spend at the net sales and margin level.
Senior Sales & Demand Analyst
Master Lock Company LLC
10.2020 - 08.2021
- Analyzed historical sales trends, point-of-sale trends and inventory positions to develop forecasts for U.S. Retail top accounts ~$120M, 1600 SKUs (Home Depot and Amazon).
- Forecasted a multi-faceted Master Lock reset order for Home Depot within 1% accuracy.
- Developed a cross functional resource to measure order input vs. forecast, that generated 2K views and had 40 distinct users.
Senior Demand Planning Analyst
Master Lock Company LLC
01.2020 - 09.2020
- Developed forecasts for U.S. Retail top accounts (Home Depot and Lowe’s) and across product categories for other North America accounts ~$180M, 2300 SKUs.
- Uncovered gap in sales team communication and developed a tableau dashboard to share the latest updates to the forecast.
- Collaborated with customer inventory planners to understand replenishment models and pinpoint areas of opportunity to align.
- Optimized inventory and service levels by resolving demand changes; facilitated resolutions between front end of business and supply chain.
Demand Analyst
Master Lock Company LLC
11.2015 - 01.2020
- Led demand planning team consensus sales, inventory, and operations planning process.
- Developed daily metric tracking for 5+ KPIs and performed root cause analysis of demand patterns for eCommerce team.
- Designed and presented data visualizations of largest forecast error to leadership; resulted in strategic decision making.
Merchandise Analyst
Kohl's Department Stores, Inc
06.2012 - 11.2015
- Maximized sales and profitability by distributing inventory to ~1100 stores based on store grade and market segmentation.
- Led project to revamp underperforming denim assortment.
Education
Bachelor of Science - Retailing
Michigan State University
East Lansing, MI2012
Specialization - Public Relations
Michigan State University
East Lansing, MI2012
Skills
- Pricing strategy
- Coaching and development
- Market trend analysis
- Inventory management
- Problem-solving
- Adaptability
- Relationship management
- Effective communication
- Trained skilled negotiator (GAP partnership completion 2025)
Timeline
National Account Manager
The Master Lock Company LLC
02.2023 - Current
Associate National Account Manager
Master Lock Company LLC
08.2021 - 02.2023
Senior Sales & Demand Analyst
Master Lock Company LLC
10.2020 - 08.2021
Senior Demand Planning Analyst
Master Lock Company LLC
01.2020 - 09.2020
Demand Analyst
Master Lock Company LLC
11.2015 - 01.2020
Merchandise Analyst
Kohl's Department Stores, Inc
06.2012 - 11.2015
Specialization - Public Relations
Michigan State University
Bachelor of Science - Retailing
Michigan State University
Tools
Amazon Vendor Cental, Tableau, Alteryx, Power BI, Demantra (Oracle forecasting software), Oracle BI, and Microsoft Excel
Awards
- 2022 President's Club Retail Sales Award Winner
- 2024 Fortune Brands Elevate Award Winner