Jessica Laughren
Gilbert,Arizona
Summary
Experienced with keyword research, on-page SEO, and content creation. Uses analytical skills to enhance website visibility and drive organic traffic. Track record of producing high-quality, engaging content that aligns with SEO best practices.
Overview
2026
2026
years of professional experience
Work History
SEO Content Writer (contract)
Optidge Marketing Media
04.2017 - Current
- Optimizes SEO and keyword content requirements
- Writes on a wide variety of topics for a multiple of platforms (websites, blogs, articles, social media updates and guides)
- Edits and revises online content to ensure grammatical accuracy and detailed client requirements
- Created compelling meta descriptions and title tags to increase click-through rates from search engines.
- Managed multiple client projects simultaneously while adhering to tight deadlines with a focus on achieving desired outcomes.
- Increased conversion rates by crafting persuasive calls-to-action within optimized web copy.
- Optimized web pages for improved user experience, leading to higher engagement rates.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Formatted content to adhere to industry-specific style guides.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Completed thorough research into assigned topics.
- Performed keyword research to optimize content for SEO.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Proved successful working within tight deadlines and a fast-paced environment.
- Optimized website content and images to improve search engine rankings.
SEO Content Writer (freelance)
Lionize Media
- Researched and wrote online health, personal wellness, animal care, and lifestyle articles
- Utilized SEO best practices in all web content to boost the client’s internet presence
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Completed thorough research into assigned topics.
- Maintained content calendar and regular schedule
- Optimized web pages for improved user experience, leading to higher engagement rates.
Features Writer (freelance/part-time)
Fort Bend Herald
Technical Writer & Editor (contract/full-time)
Shell Oil
- Interviewed and researched over 50 individuals for instructional manual
- Wrote and edited 200-page manual for accuracy and style
- Rewrote and re-interviewed per clients change requests
- Proved successful working within tight deadlines and a fast-paced environment.
- Managed version control and timely updates of documents through effective project tracking and organization skills.
- Conducted thorough document reviews to identify inaccuracies, inconsistencies, or areas needing clarification.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Collaborated with cross-functional teams to gather information for accurate and comprehensive documentation.
- Maintained consistency across company documents by adhering to established style guidelines and templates.
- Coordinated with subject matter experts to ensure the accuracy of technical content in documentation projects.
- Streamlined internal processes by creating detailed standard operating procedures for various departments.
- Enhanced user experience by simplifying complex technical concepts into easy-to-understand documentation.
- Maintained comprehensive glossary of technical terms to ensure consistency across all documents.
- Ensured all documentation complied with industry standards and legal requirements.
- Translated technical specifications into user-friendly guides, facilitating easier product adoption.
Communications Writer & Editor
Fluor Corporation Ltd.
Technical Writer & Editor
Anderson Consulting & Training (ACT)
Communications Writer & Editor
City of Calgary
News Writer/Editor
A-Channel Television
Education
Bachelor of Arts - Journalism
Ryerson Polytechnic University
Toronto, OntarioBachelor of Arts - Communications
University of Calgary
Calgary, AlbertaSkills
- SEO strategy
- Social media promotion
- External linking
- User experience
- SEO reporting
- Internal linking
- Effective writing
- Image optimization
- Link building
- Keyword optimization
- Keyword research
- Google my business
- SEO proficiency
- Guest blogging
- Content optimization
- Search engine marketing
- Content marketing
- Google analytics
- Keyword tracking
- Grammar mastery
- Editing skills
- Proofreading skills
- Deadline management
- Creative writing
- Editing and proofreading
- Multimedia writing
- News writing
- Concept development
- Investigative writing
- SEO
- Marketing
- Content curation
- Peer content editing
- Proofreading
- Consistent brand messaging
- Technical writing
- Press release writing
- Website copy
- SEO experience
- Trending stories
- Content coordination
- Internal communication
- Writing, editing, and proofreading
- News writing skills
- Content promotion
- Teamwork
- Teamwork and collaboration
- Problem-solving
- Excellent communication
- Organizational skills
- Team collaboration
- Creative thinking
- Active listening
Languages
French
Native or Bilingual
Timeline
SEO Content Writer (contract)
Optidge Marketing Media
04.2017 - Current
Bachelor of Arts - Communications
University of Calgary
SEO Content Writer (freelance)
Lionize Media
Features Writer (freelance/part-time)
Fort Bend Herald
Technical Writer & Editor (contract/full-time)
Shell Oil
Communications Writer & Editor
Fluor Corporation Ltd.
Technical Writer & Editor
Anderson Consulting & Training (ACT)
Communications Writer & Editor
City of Calgary
News Writer/Editor
A-Channel Television
Bachelor of Arts - Journalism
Ryerson Polytechnic University
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