Jessica Lawton
Austin
Summary
Dynamic Senior Account Manager with a proven track record in driving $1.4M monthly revenue. Expertise in data-driven decision-making and campaign optimization enhances creator satisfaction and retention.
Overview
7
7
years of professional experience
Work History
Senior Account Manager – Revenue & Growth
Creators INC.
Austin
02.2023 - Current
- Revenue Ownership & Strategic Leadership: Oversaw full revenue lifecycle for top creators, leading strategy sessions and driving $1.4M/month in recurring revenue
- Revenue Growth & Monetization: Develop and implement monetization strategies, pricing plans, and upsell campaigns to maximize creator revenue
- Traffic & Audience Growth: Strategize with creators on social media content and promotion to drive follower engagement, conversion, and paid subscriptions
- Customer Relationship Management: Maintain daily communication, troubleshoot issues, and ensure high creator satisfaction and retention
- Performance Analytics: Track KPIs, analyze revenue and engagement metrics, and make data-driven recommendations for growth
- Campaign & Funnel Optimization: Optimize messaging, content promotion, and subscriber acquisition funnels for higher conversion rates
- Collaboration & Team Leadership: Coordinate with internal teams to execute growth initiatives and scale operations for top-performing accounts
Executive Assistant / Operations Coordinator
Live Nation Entertainment Inc, 724 Management
Los Angeles
01.2022 - 02.2023
- Strategic Calendar & Stakeholder Management: Managed daily schedules for CEO, President, and Grammy-winning artists, ensuring seamless coordination across high-profile stakeholders.
- Tour & Event Operations: Coordinated logistics for U.S. tours, including travel, lodging, equipment, merchandise, and vendor relations, ensuring smooth execution of multi-location events.
- Financial Operations & Budget Management: Oversaw company finances, including expense tracking, reimbursements, tour income, and artist spending, ensuring accuracy and timely reporting.
- Confidentiality & Discretion: Maintained the highest level of discretion, safeguarding sensitive company and artist information.
- Cross-Functional Collaboration: Arranged meetings and facilitated communication with record labels, management teams, and artists, supporting strategic business initiatives.
Business Manager / Operations & Growth Lead
Skin by Sarah Ford
Los Angeles
07.2020 - 01.2022
- Executive Calendar & Stakeholder Management: Coordinated 50+ weekly appointments for entrepreneur, ensuring seamless scheduling and high-profile client logistics with strict adherence to privacy and discretion.
- Social Media & Audience Growth: Built and expanded social media channels by 150,000+ followers, driving brand visibility and engagement.
- Financial & Revenue Management: Oversaw business finances, tracked expenses, and prepared for taxes; developed brand partnerships and new revenue streams, contributing to $500,000+ in revenue growth.
- Inventory & E-Commerce Operations: Managed 75+ SKUs and online store operations, overseeing 50+ daily orders, fulfillment, packaging, and customer service to enhance customer satisfaction.
- Business Development & Partnerships: Cultivated new business ventures and collaborations, facilitating growth and expanding brand reach through strategic partnerships.
Executive Assistant / Operations Coordinator
Tempus Labs
Chicago
02.2019 - 05.2020
- High-Level Meeting & Event Coordination: Organized and executed strategic meetings, including those leading to multi-million-dollar funding rounds, mergers, and acquisitions.
- Executive Calendar & Scheduling: Managed daily schedules for three high-level executives, ensuring punctuality and preparation for critical meetings in a fast-paced startup environment. Facilitated operational and scheduling support for executive-led funding rounds, contributing to successful fundraising efforts totaling $100M+.
- High-Level Travel Coordination: Coordinated complex domestic and international travel for executives, physicians, and external partners, proactively resolving issues to ensure uninterrupted operations.
- Project Implementation & Leadership: Led and executed internal projects including Virtual Tumor Boards, VIP physician visits, medical advisory boards, and marketing initiatives.
Education
BBA - Marketing
Valparaiso University
Valparaiso, IN12.2017
Skills
- Revenue growth
- Customer relationship management
- Performance analytics
- Market analysis
- Campaign optimization
- Strategic planning
- Data analysis
Timeline
Senior Account Manager – Revenue & Growth
Creators INC.
02.2023 - Current
Executive Assistant / Operations Coordinator
Live Nation Entertainment Inc, 724 Management
01.2022 - 02.2023
Business Manager / Operations & Growth Lead
Skin by Sarah Ford
07.2020 - 01.2022
Executive Assistant / Operations Coordinator
Tempus Labs
02.2019 - 05.2020
BBA - Marketing
Valparaiso University