Jessica Mace-Gamache
Summary
Professional communications consultant with more than 15 years' experience in written content creation, communications campaign planning and social media strategy. Proven ability to elevate client visibility and reputation with an emphasis on audience engagement. Compelling storyteller and confident point of contact for media, investors, employees and more. Serving clients in the fields of tech, education, arts, healthcare and more has provided a fulfilling range of experience in many growing communities.
Overview
20
20
years of professional experience
Work History
Communications Consultant
Freelance
09.2016 - Current
- Developed strategic communication plans to increase visibility and community engagement.
- Advised on crisis communication strategies, mitigating potential reputational risks.
- Managed social media campaigns, increasing follower engagement through targeted content creation.
- Edited media statements and presentations before sending to general public or media organizations.
- Boosted website traffic by optimizing content for search engine visibility and user experience improvements.
- Conducted reviews on clients' existing communication channels, identifying areas for improvement and recommending realistic solutions.
- Managed social media accounts effectively, growing followers and increasing audience interaction.
Media Relations Manager
OneAmerica Financial
05.2006 - 04.2008
- Developed and executed strategic media relations plans to enhance brand visibility.
- Cultivated relationships with local and trade media to ensure accurate and favorable press coverage.
- Crafted compelling press releases and media kits to effectively communicate messages.
- Monitored news trends and competitor activities for expert engagement opportunities.
- Collaborated with cross-functional teams to align messaging with branding.
- Developed best practices for speaking with media and trained company spokespersons for interviews.
- Supported sponsorship engagement with an Indy Car team
- Assisted with content and editing of company newsletter
Education
Bachelor of Arts - Journalism
Indiana University
Skills
- Content and communications campaign development
- Image and visibility management
- Event planning
- Community engagement
- Social media strategy
- Speech writing
- Media relations
- Crisis communications
- Relationship management
Timeline
Communications Consultant
Freelance
09.2016 - Current
Media Relations Manager
OneAmerica Financial
05.2006 - 04.2008
Bachelor of Arts - Journalism
Indiana University