Jessica Martindale
Summary
Seasoned communications professional with nearly 15 years of proven expertise in driving strategic communications, brand development, and team leadership within UAB Medicine. Demonstrated success in managing complex projects, fostering brand recognition, executing internal and external communications strategies, and facilitating cross-functional initiatives. Adept at proactive external communications, crisis management, and media relations.
Overview
15
15
years of professional experience
Work History
Shared Services Communications Director
UAB Heersink School of Medicine
02.2024 - Current
- Collaborates with clinical and academic departments to promote faculty achievements, research breakthroughs, and community engagement initiatives.
- Implements scalable processes to streamline project management and enhance team collaboration, increasing efficiency and stakeholder satisfaction.
- Guides teams using strategic communication efforts.
- Implements innovative solutions to address complex communication challenges, leveraging tools and technologies to optimize outreach and engagement.
- Manages daily operations of shared services, including budget and staffing.
- Co-leads operational initiatives within Heersink Communications.
Communications Director
UAB Heersink School of Medicine
09.2020 - 02.2024
- Served as the operations co-lead for a team who is responsible for the development and implementation of school-level strategic projects, internal communications coordination, and external reputation building
- Efficiently managed the financial budget for the communications team, ensuring fiscal stewardship in alignment with organizational objectives
- Implemented the establishment of Communications Shared Services, enhancing interdepartmental collaboration and process efficiency
- Facilitated team-based projects and coordinated logistics between team members
- Developed and implemented strategies for both internal and external communication channels
- Provided synergy and opportunities for brand cohesion between the school communications team and all department, center, and institute communicators
- Created content for websites and social media platforms such as Facebook and X
- Executed a communications strategy targeting research, medical education, and patient care
Communications and Marketing Manager
UAB Callahan Eye
07.2018 - 09.2020
- Worked for both the department and hospital to create a synergistic brand for employees, faculty, and patients while promoting world-class eye care
- Originally hired as a Communications Specialist but promoted to Communications and Marketing Manager to align the department with UAB Callahan Eye
- Responsible for negotiating and managing all sponsorships and events
- Worked sponsorship events to market all services of the hospital and department
- Produced various marketing materials for the department and UAB Callahan Eye including brochures, mailers, digital materials, postcards, and patient materials
- Served as the primary contact between the department and UAB Callahan Eye to ensure communication was consistent for staff, faculty, and patients
Communications Specialist
UAB Department of Ophthalmology and Visual Sciences
07.2016 - 07.2018
- Developed a strong, strategic voice for the Department of Ophthalmology and Visual Sciences through creative storytelling, building newsletters, and developing a visual brand for the department
- Responsible for seeking out content that aligns with the department's mission and promoting this content on various platforms
- Managed the production of the department's annual report, including brainstorming sessions for content, content creation, photography, and editing
- Managed the department's website to ensure content was consistently updated and met branding standards
- Responsible for the creation and distribution of the department's newsletter, which was sent to donors and alumni
- Worked with the development team to ensure all donors had the appropriate materials
- Worked with UAB Media Relations to ensure UAB Ophthalmology research and advances in vision health were pushed into the headlines
Publications Specialist II
UAB Heersink School of Medicine
06.2014 - 07.2016
- Worked directly with the UAB Office of Advancement and Editor of UAB Medicine to develop insightful content, all with the goal of increasing donor engagement
- Served as associate editor of UAB Medicine magazine
- Managed the Office of Development Communications website to ensure both online and magazine content was consistently updated
- Wrote, edited, and constructed proposals for all school advancement officers
Psychiatry Services Coordinator
UAB Department of Psychiatry
01.2010 - 06.2014
- Served as the primary communications voice for the Department of Psychiatry through creative content, web updates, and the creation of UAB Psychiatry magazine
- Coordinated with the chair of the Department of Psychiatry to develop and create a magazine for alumni, friends, and donors of the department
- Wrote content for Insight, a Health System publication, mailed to primary care physicians
- Managed the department website through general updates and creative content
Education
Master of Arts - Communication Management
The University of Alabama at Birmingham
Birmingham, Alabama05.2014
Bachelor of Arts - Political Science and International Studies
The University of Alabama
Tuscaloosa, Alabama05.2009
Skills
- Teamwork
- Customer Service
- Leadership
- Critical Thinking
- Microsoft Office
- Adobe Creative Suite
- Team Building
- Project Management
- Strategy Development
- Communication Planning
Accomplishments
Momentum Upward Leaders, Class 5
UAB Medicine Institute for Leadership, Cohort 7
Timeline
Shared Services Communications Director
UAB Heersink School of Medicine
02.2024 - Current
Communications Director
UAB Heersink School of Medicine
09.2020 - 02.2024
Communications and Marketing Manager
UAB Callahan Eye
07.2018 - 09.2020
Communications Specialist
UAB Department of Ophthalmology and Visual Sciences
07.2016 - 07.2018
Publications Specialist II
UAB Heersink School of Medicine
06.2014 - 07.2016
Psychiatry Services Coordinator
UAB Department of Psychiatry
01.2010 - 06.2014
Bachelor of Arts - Political Science and International Studies
The University of Alabama
Master of Arts - Communication Management
The University of Alabama at Birmingham
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