JESSICA NYARKO
Ridgewood,NY
Summary
High-achieving Individual leveraging expertise in management, marketing, sales, and operations. Have consulted with customers to create targeted email campaigns that increased revenue by $1.5+ million. Skilled at building strong client relationships. Diverse analytical skillset includes data analytics, finance, and economics.
Overview
4
4
years of professional experience
Work History
Business Development Representative
BlackLine
02.2022 - Current
- Contributed to a revenue growth of $1.5+ million through successful lead generation and conversion
- Proficiently used CRM software, eg., Salesforce and Outreach, to create reports and manage leads, contacts, and opportunities
- Collaborated to design and successfully launch email engagement programs and communication materials including sequences and talk tracks, tracking metrics to gauge client engagement and response
- Implemented A/B testing methodologies within lifecycle/nurture programs, systematically optimizing email content, gift sends, and timing
Project Manager
Seed Consulting Group
09.2023 - 12.2023
- Successfully initiated and led a landscape analysis project for the establishment of an independent New York chapter in 2024
- Oversaw and facilitated the creation of the flagship chapter plan, working closely with consultants to ensure thorough research, analysis, and alignment with the non-profit's mission and vision
- Coordinated the efforts of consultants to synthesize findings into a cohesive report, encompassing market insights and strategic recommendations, crucial for decision-making and resource allocation.
Retail Banking Intern
KeyBank
06.2020 - 05.2021
- Operated autonomously and in teams within a fast-paced, client-facing environment to process a range of financial transactions including deposits, withdrawals, and other necessary retail banking services
- Established and maintained rapport to build long-term client relationships, adopting a consultative approach to understand their unique financial needs, and pitch appropriate product and service solutions
- Developed and presented a new strategy for talent attraction and employee retention by placing a stronger focus on diversity & inclusion which led to recognition from higher ups and executives
- Applied diplomacy and tact with customers in all interactions to maintain service excellence standards, resolve conflicts, and offer amicable solutions to preserve the client relationship
Public Relations Intern
SUNY Albany
09.2019 - 05.2020
- Spearheaded marketing strategy development, and executed integrated marketing and public relations (PR) campaigns across digital and offline channels to bolster community engagement with a total student population of000+
- Crafted the content calendar and compelling messaging for social media posts to attract student audiences, spurring a 17% increase in Instagram followers and 8% higher audience participation rate
- Remained updated of current events to pitch innovative concepts for social media marketing to senior organization members, and maintain cultural sensitivity for all audiences
Education
Bachelor of Science - Economics, Business Administration, Globalization Studies
University At Albany – State University of New York
Certified Scrum Master Ongoing -
The Scrum Alliance
CertificationProject Management (ongoing) -
Project Management Institute
Certification Skills
- Business Relationship Management
- Lead Prospecting
- Project Management
- Account Management
- Internal Communications
- Lifecycle Program Coordination
- Event coordination
- Marketing Strategy
- Campaign Coordination
Timeline
Project Manager
Seed Consulting Group
09.2023 - 12.2023
Business Development Representative
BlackLine
02.2022 - Current
Retail Banking Intern
KeyBank
06.2020 - 05.2021
Public Relations Intern
SUNY Albany
09.2019 - 05.2020
Bachelor of Science - Economics, Business Administration, Globalization Studies
University At Albany – State University of New York
Certified Scrum Master Ongoing -
The Scrum Alliance
Project Management (ongoing) -
Project Management Institute
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