Jessica Ortega
Tustin,CA
Summary
Creative and adaptable content creator with 7+ years of experience producing daily photo and video content for social media, building engaged online communities, and supporting brand growth through visually compelling, trend-driven storytelling. Known for capturing authentic moments across events, behind-the-scenes, and on-site activations, while partnering closely with social and creative teams to execute content that aligns with brand identity and business goals.
Overview
10
10
years of professional experience
Work History
Social Media Manager
Chula Aesthetics
Tustin, California
09.2020 - Current
- Developed engaging content for social media platforms, including photography, video, reels, and trend-driven short-form content to elevate brand presence and product storytelling.
- Captured high-quality photography and video for social media, promotions, and digital marketing initiatives.
- Created behind-the-scenes content, photoshoots, and brand moments to support community engagement and authenticity.
- Managed end-to-end content creation process: ideation, shooting, editing, posting, and performance optimization.
- Partnered with creators and influencers to capture organic content and support UGC-driven growth.
Social Media Manager
Better Debt Solutions
Irvine, California
11.2023 - 03.2024
- Directed social media and digital marketing strategy and initiatives to support the sales department, promote brand building, and generate talent acquisition.
- Produced daily image and video content for organic social channels, including Instagram, TikTok, Facebook, and LinkedIn, supporting brand storytelling, and lead generation.
- Acted as lead photographer at company events, managing shot lists, capturing real-time content, and building rapport with attendees to create authentic, community-driven visuals.
- Managed creative and marketing teams to align content with brand identity, campaign goals, and performance insights.
- Used creative and analytics tools to monitor content performance to refine content strategy and improve engagement.
Social Media Manager
Quantum ePay
Anaheim, California
08.2021 - 11.2023
- Developed and executed digital and social media marketing strategies across multiple channels.
- Collaborated with marketing team to create targeted advertising campaigns for multiple social media platforms, such as Instagram, Facebook, and LinkedIn.
- Generated 5,000+ leads and $250K in revenue through targeted paid social media campaigns, achieving a 400% return on ad spend (ROAS).
- Increased brand awareness by 60% by leveraging trending content and influencer partnerships on Instagram and TikTok.
- Optimized campaign performance, reducing cost-per-click (CPC) by 20% and increasing click-through rates (CTR) by 25% through A/B testing and audience refinement.
- Tracked social media metrics to determine audience growth rate, volume and reach.
Social Media Manager
Incredible Marketing
Irvine
01.2020 - 03.2020
- Managed 15+ client accounts, building trust-based relationships and delivering tailored social media strategies and content for cosmetic and plastic surgeon offices that increased client engagement by 35% and drove a 25% boost in lead generation across industries.
- Developed and executed multi-channel campaigns (paid social, retargeting, email marketing, and content marketing), achieving an average ROAS of 300% and scaling client growth by 20% through data-driven optimizations.
- Spearheaded innovative social media initiatives, leveraging emerging trends in social commerce, video, and geo-location technologies to increase client reach by 40% and improve campaign ROI by 15%.
Digital Marketing Specialist
Paciolan
Irvine
07.2016 - 12.2019
- Designed and executed multi-channel digital campaigns (Retargeting, Search, Display, YouTube, Facebook Events, CRM targeting, and SEO), driving a 25% increase in ticket sales and achieving an average ROAS of 400% across campaigns with budgets ranging from $100 to $100k plus.
- Built and maintained relationships with 45+ client contacts, providing performance insights and strategic recommendations that improved campaign outcomes by 30% and increased client retention by 20%.
- Optimized campaign performance by analyzing KPIs (ROAS, impressions, engagement rates) and implementing data-driven adjustments, resulting in a 15% reduction in cost-per-acquisition (CPA) and a 10% increase in conversion rates.
Education
Bachelor of Arts -
UC Irvine
Irvine, CASkills
- Social Media Strategy
- Content Creation
- Video and Photography
- Social Media Trends
- Social Listening
- Brand Management
- Project Management
- Community Engagement
- Analytics Reporting
- Paid Advertising
Languages
Spanish
Native/ Bilingual
Accomplishments
Culture of Excellence
Timeline
Social Media Manager
Better Debt Solutions
11.2023 - 03.2024
Social Media Manager
Quantum ePay
08.2021 - 11.2023
Social Media Manager
Chula Aesthetics
09.2020 - Current
Social Media Manager
Incredible Marketing
01.2020 - 03.2020
Digital Marketing Specialist
Paciolan
07.2016 - 12.2019
Bachelor of Arts -
UC Irvine