JESSICA RAMIREZ
Alamitos Beach,CA
Summary
Strategic Product Marketing Professional with over 5 years of experience in social media management and campaign execution. Achieved significant brand awareness growth through data-driven marketing strategies at iHeartMedia and SHOWTIME. Expertise in social media optimization, content strategy, and audience engagement, resulting in increased followers and enhanced brand presence. Proven ability to develop and execute integrated marketing plans that drive measurable results.
Overview
9
9
years of professional experience
Work History
International Social Media Account Manager
iHeartMedia
01.2022 - 02.2024
- Developed and executed comprehensive product marketing strategies across social media platforms, driving 40% increase in client engagement rates
- Led strategic analysis of market opportunities and competitive landscape for entertainment and brand clients across global markets
- Spearheaded social media content creation and optimization initiatives, resulting in 25% increase in Instagram follower growth for key accounts
- Managed $5M+ annual advertising budget across multiple client portfolios while maintaining 95% client retention rate
- Conducted in-depth market analysis and created data-driven recommendations that improved campaign performance by average of 35%
- Established and maintained strategic partnerships with creative agencies and publisher representatives to enhance campaign effectiveness
- Delivered monthly performance insights and strategic recommendations to stakeholders, improving client ROI by average of 30%
Social Media Account Manager
SHOWTIME
01.2019 - 01.2022
- Managed portfolio of 50+ business accounts across Los Angeles, Orange, and San Diego counties
- Developed and implemented targeted social media strategies resulting in 45% average increase in engagement
- Created and optimized paid social media campaigns achieving 3x ROI for clients
- Utilized CRM systems to track and analyze account performance metrics, maintaining 98% client satisfaction rate
- Conducted comprehensive market research to identify industry trends and optimize campaign strategies
- Led cross-functional team collaborations to deliver integrated marketing solutions
Social Media Account Manager
Zoek Marketing
Santa Ana, CA
01.2017 - 12.2019
- Managed 250 small business accounts for North American Team, achieving 92% client retention rate
- Executed strategic marketing initiatives aligned with client objectives and budgets
- Developed and implemented data-driven SEO strategies resulting in average 65% increase in organic traffic
- Conducted competitor analysis and market research to optimize client positioning
- Created comprehensive performance reports and presentations for stakeholders
Account Manager
Local Lighthouse [SEO Marketing Agency]
Tustin, CA
02.2015 - 01.2017
- Cultivated relationships with key accounts to drive customer satisfaction.
- Resolved complex customer issues promptly, maintaining positive client connections.
- Managed account portfolio by providing timely support and expert guidance.
- Utilized problem-solving skills to navigate challenging customer scenarios.
- Promoted a culture of continuous improvement through sharing best practices with the account management team.
Education
Bachelor of Arts - Psychology, Emphasis in Social and Behavioral Sciences
California State University Fullerton
01.2022
Skills
- Product marketing and strategy development
- Social media campaign management
- Market analysis and consumer insights
- Cross-functional team leadership
- Content creation and brand development
- Campaign performance analytics
- Strategic planning and execution
- Client relationship management
- Social media platforms expertise
- Analytics tools proficiency
- Marketing software knowledge
- Project management skills
Websites
Accomplishments
- Increased client portfolio revenue by 150% within first year at iHeartMedia
- Led successful rebranding campaigns for 15+ major entertainment clients
- Developed innovative social media strategy framework adopted company-wide
- Recognized as Top Performance Manager for 4 consecutive quarters
Languages
English (Native)
Timeline
International Social Media Account Manager
iHeartMedia
01.2022 - 02.2024
Social Media Account Manager
SHOWTIME
01.2019 - 01.2022
Social Media Account Manager
Zoek Marketing
01.2017 - 12.2019
Account Manager
Local Lighthouse [SEO Marketing Agency]
02.2015 - 01.2017
Bachelor of Arts - Psychology, Emphasis in Social and Behavioral Sciences
California State University Fullerton
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