Jessica Rose
Waltham,MA
Summary
Strategic and data-driven Senior Manager of Go-to-Market (GTM) Operations with extensive experience in aligning sales, marketing, and customer success teams to drive revenue growth and enhance profitability. Expertise in sales forecasting, pipeline management, and implementing automation tools to streamline operations. Skilled in leveraging data analytics to deliver actionable insights that boost revenue performance. Recognized for improving sales cycle efficiency and fostering collaboration across cross-functional teams to achieve business objectives.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Manager, GTM Operations
Workhuman
07.2020 - Current
- Acted as a strategic partner to sales, marketing, and customer success ensuring seamless execution of GTM initiatives
- Contributed to the development and implementation of an ICP strategy, collaborating with cross-functional teams to identify key customer segments, optimize targeting efforts, and drive increases in sales pipeline quality and revenue growth
- Developed and executed data-driven territory plans, optimizing coverage and increasing individual YoY quota attainment by 35%
- Implemented a new data governance strategy, improving data quality by 60% and enabling more accurate forecasting and decision-making across the organization
- Stakeholder in the consolidation of multiple technologies, streamlining tools and platforms to reduce costs, improve system efficiency, and enhance cross-team collaboration
Manager, Sales Operations
Workhuman
10.2018 - 06.2020
- Built sales performance dashboards to track KPIs, enabling real-time insights and improving forecasting accuracy
- Designed and implemented lead scoring and segmentation strategies to prioritize high-value leads, improving sales team focus and increasing conversion rates
- Analyzed marketing performance metrics, identifying actionable insights that contributed to a higher return on marketing spend
- Developed and delivered training programs for various teams, resulting in 40% increase in tool adoption and productivity
Salesforce Administrator
Workhuman
04.2013 - 10.2018
- Managed and maintained Salesforce, ensuring system performance and data integrity for 100+ users.
- Enhanced system efficiency by optimizing workflows, automating processes, and streamlining data management.
- Collaborated with cross-functional teams to gather requirements, design solutions, and deploy custom features tailored to business objectives.
- Proactively identified opportunities for process improvement within the Salesforce environment by staying current on industry trends and best practices.
Education
Bachelor of Science - Marketing
Suffolk University
Boston, MA05-2010
Skills
Cross-Functional Collaboration
Data Analysis and Reporting
CRM Management and Optimization
Go-to-Market Tools and Technology
Territory Management
Forecasting and Pipeline Management
Certification
Salesforce Certified Administrator, 03/2016
Awards
Sales Leadership Club 2021
Sales Leadership Club 2015
Timeline
Senior Manager, GTM Operations
Workhuman
07.2020 - Current
Manager, Sales Operations
Workhuman
10.2018 - 06.2020
Salesforce Administrator
Workhuman
04.2013 - 10.2018
Bachelor of Science - Marketing
Suffolk University
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