Summary
Overview
Work History
Education
Skills
Selected Achievements
References
Timeline
Generic

Jessica Tew

Clearwater,FL

Summary

Dynamic Account Manager with a proven track record at Trade School, driving over 200% year-over-year growth across a multimillion-dollar portfolio. Expert in media strategy and campaign optimization, leveraging data analysis and strong negotiation skills to exceed client objectives and deliver actionable insights for sustained growth.

Overview

15
15
years of professional experience

Work History

Orange Apron Media Account Manager - Retail Media

Trade School
Remote
11.2023 - Current
  • Align supplier media plans to merchant priorities and client objectives, ensuring investments drive measurable outcomes.
  • Oversaw a multimillion-dollar portfolio encompassing 30-40 supplier accounts.
  • Manage multiple national accounts that achieved 200%+ year-over-year growth since assuming account ownership.
  • Partner cross-functionally with Ad Operations, Product, and the analytics team on the execution of campaigns that exceed expectations.
  • Translate client objectives into data-driven, full-funnel media strategies and performance optimizations.
  • Deliver mid- and post-campaign reporting, translating performance into actionable insights and growth strategies.
  • Exceeded $700K+ in upsells by proactively identifying opportunities and anticipating supplier needs.
  • Recognized for building strong supplier partnerships, expanding commitments, and influencing year-over-year investment growth.
  • Provide a consultative lens for process improvement for OAM team.

Marketing Consultant & Freelance Designer

Jessy Lee Artistry
Clearwater, USA
01.2011 - Current
  • Provide creative and marketing solutions across industries including retail, healthcare, and education.
  • Partner with brands to design sales collateral, digital assets, and event marketing materials.

Client Solutions Manager

CitrusAd
02.2022 - 10.2023
  • Managed workflow, campaign setup, and reporting for national and emerging brands on Target.com and major retailers, overseeing accounts spending $1K to $20K+ per month.
  • Delivered consultative client support including performance reviews, growth strategies, and actionable insights.
  • Contributed to quarterly growth exceeding $20M across managed accounts.

Social Media & Marketing Coordinator

Big Storm Brewing Co.
Clearwater, USA
08.2020 - 08.2021
  • Designed and executed digital marketing campaigns, resulting in a 200% sales increase for core beer brands.
  • Analyzed marketing data from 21K+ active users, optimizing campaign performance and increasing engagement by 30% in less than 12 months.
  • Delivered creative marketing collateral across social media, email, and e-commerce platforms.

Event & Project Coordinator

SOFWERX
Tampa, USA
04.2020 - 08.2020
  • Coordinated multi-stakeholder projects involving Academia, Industry, and Government, supporting 200+ participants.
  • Delivered project plans, presentations, and reporting for client and management use.

Education

Bachelor of Fine Arts - Graphic Design

Art Institute of Tampa
06.2013

Skills

  • Platforms & Tools: Salesforce, Placements IO, Domo, Tableau, Vantage, PromoteIQ, Microsoft Office, Adobe Design Suite, Canva, HubSpot
  • Media & Analytics: Media strategy, Campaign optimization, Data analysis, Product knowledge
  • Sales & Client Success: Negotiation, Customer relationship management, Cross-functional collaboration, Sales strategy & growth

Selected Achievements

  • Expanded client investments by 25-200%+ YoY through consultative sales and performance optimization.
  • Increased account revenue through strategic retail media activations and data-driven recommendations.
  • Recognized for scaling accounts and delivering measurable improvements in CTR, CPC efficiency, and ROAS.
  • Established trust with senior leadership and suppliers by consistently aligning media strategies with broader business goals.

References

References available upon request.

Timeline

Orange Apron Media Account Manager - Retail Media

Trade School
11.2023 - Current

Client Solutions Manager

CitrusAd
02.2022 - 10.2023

Social Media & Marketing Coordinator

Big Storm Brewing Co.
08.2020 - 08.2021

Event & Project Coordinator

SOFWERX
04.2020 - 08.2020

Marketing Consultant & Freelance Designer

Jessy Lee Artistry
01.2011 - Current

Bachelor of Fine Arts - Graphic Design

Art Institute of Tampa

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