Jessica Velarde
Centreville,VA
Summary
Dynamic General Manager with a proven track record at Big Blue Swim School, excelling in operations management and team leadership. Achieved 100% of revenue targets while fostering strong customer relations and enhancing employee satisfaction. Skilled in performance analysis and problem resolution, driving sustained growth and operational efficiency.
Overview
13
13
years of professional experience
1
1
Certification
Work History
General Manager
Big Blue Swim School
10.2023 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors and partners to ensure long-term success and loyalty.
- Successfully met and exceeded the revenue budget, attaining 100% of the forecasted target
- Achieved the third-largest opening in company history.
- Exceeded utilization company goals for 13 straight months, demonstrating sustained performance
- Consistently achieved trial conversion targets for 9 months.
- Achieved 13 straight months of exceeding utilization targets, driving operational efficiency.
- Surpassed APL targets in every month of 2025, ensuring steady performance growth.
- Helped formulate policies and procedures to streamline operations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Successfully motivated less-inclined students and staff by creating a supportive environment that fostered growth and development.
- Mentored both peers and subordinates, providing guidance, support, and coaching to enhance team performance and personal growth.
- Grew a client base from scratch by identifying new business opportunities and building strong client relationships.
Department Manager
Giant
01.2017 - 05.2022
- Oversaw inventory management processes, maintaining optimal stock levels while minimizing waste and losses due to shrinkage or obsolescence.
- Collaborated with other departments to ensure seamless coordination in achieving company-wide objectives.
- Improved customer satisfaction rates through attentive service, prompt issue resolution, and continuous process improvements.
- Maintained a professional work environment by addressing conflicts proactively and fostering open communication among staff members.
- Advised upper management on key decisions based on thorough analysis of sales trends, market conditions, and competitor activities.
- Analyzed sales data to identify opportunities for growth and areas for improvement, informing strategic direction.
- Maintained a strong upward trend in sales within the department over an extended period.
- Regularly reported on P&L performance, highlighting key financial metrics and trends.
Front Desk Manager
Safeway
01.2012 - 01.2017
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Oversaw cash register operations, ensuring accurate transactions and adherence to company policies.
- Collaborated with other departments to ensure seamless customer experiences and efficient store operations.
- Processed customer returns, exchanges, and refunds, adhering to company guidelines and policies.
- Assisted with scheduling and coordinating front desk staff to meet peak customer service demands.
- Tracked and reported daily sales, inventory levels, and customer feedback to store management.
Education
High School Diploma -
Dominion High School
Sterling, VA06-2020
Skills
- Leadership and team building
- Problem resolution
- Operations management
- Team player
- Efficient multi-tasker
- Training and coaching
- Staff management
- Customer relations
- Administrative skills
- P&L management
- Deadline oriented
- Performance analysis
Certification
CPO
CPR/First Aid
Languages
Spanish
Native or Bilingual
Timeline
General Manager
Big Blue Swim School
10.2023 - Current
Department Manager
Giant
01.2017 - 05.2022
Front Desk Manager
Safeway
01.2012 - 01.2017
High School Diploma -
Dominion High School
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