Jessie Smith
Federal Way,WA
Summary
Senior brand and visual designer with proven success in leading creative initiatives and managing project workflows. Expertise in cross-functional collaboration, stakeholder management, and process improvement. Strong foundation in brand strategy and visual systems, delivering cohesive marketing experiences that enhance organizational impact.
Overview
7
7
years of professional experience
Work History
Senior Creative Marketing Specialist
Thrive Communities
Seattle, WA
07.2023 - Current
- Developed and evolved brands from concept through execution, covering naming exploration, logo design, and custom illustration systems to enhance client identity.
- Led development of brand identity and visual systems across digital, print, and environmental touchpoints for multiple client communities.
- Designed campaign visuals and presentation materials to support marketing initiatives and leadership reviews.
- Executed branded environmental graphics, including signage, murals, and large-scale spatial applications, to strengthen brand presence in physical spaces.
- Collaborated with client leadership and external vendors to ensure brand consistency and quality execution.
- Coordinated cross-departmental projects to foster collaboration and streamline operations, enhancing project delivery and team alignment.
- Mentored junior staff to promote professional growth and skill enhancement.
Graphic Designer / Brand Designer (Freelance)
Seattle, WA
09.2019 - Current
- Spearheaded end-to-end brand identity projects, including naming, positioning, logo design, and visual systems development.
- Designed and implemented branded materials, environmental graphics, websites, and marketing assets to enhance visual identity and user engagement.
- Created engaging visual content for marketing campaigns and client projects, driving audience interaction and brand recognition.
- Conducted comprehensive research on design trends to inspire innovative project concepts, ensuring alignment with current market demands.
Graphic Designer (Contract)
Pluralsight
Draper, UT
01.2023 - 01.2024
- Designed engaging visual content for online courses and marketing materials that increased learner engagement.
- Developed brand assets to maintain consistency across platforms and channels, strengthening brand identity.
- Constructed scalable visual systems and presentation frameworks to improve clarity in communications.
Trade Marketing Manager
Novo Fogo
Seattle, WA
03.2023 - 06.2023
- Analyzed market data to identify opportunities for product placement and distribution.
- Managed brand partnerships, identifying and exploring additional trade lines to expand market reach.
- Developed marketing collateral and campaign visuals for retail and experiential activations that enhanced brand visibility.
- Created marketing materials that clearly communicated brand messaging and product benefits.
- Maintained distributor relationships, ensuring product availability and providing necessary support.
Production Designer (Contract)
Filson
Seattle, WA
11.2022 - 01.2023
- Designed innovative product displays that strengthened brand identity and increased customer engagement.
- Produced print and digital assets for heritage outdoor brand, aligning with brand standards to maintain visual consistency.
- Developed detailed sketches and prototypes for new product lines and seasonal collections.
- Oversaw design timelines, ensuring projects met deadlines and production schedules.
- Conducted market research to identify design trends and consumer preferences, informing product development direction.
Education
Associate of Applied Science (AAS) - Graphic Design
Seattle Central Creative Academy, Seattle Central College
Seattle, WASkills
- Brand strategy
- Creative direction
- Campaign design
- Brand communications
- Content development
- Presentation design
- Adobe Creative Suite proficiency
- Figma, Canva, and Webflow expertise
- Digital asset management with Canto
- Project management
- Cross-functional collaboration
- Vendor management
- Client relations
- Process improvement
- Creative problem solving
- Microsoft Office Suite proficiency
Personal Information
Title: Senior Brand & Visual Designer
RECOGNITION
American Advertising Award (ADDY), Gold | Magazine Advertising Campaign | 2022, MUSE Awards, Silver | Brand Identity | 2026
Accomplishments
- American Advertising Awards (ADDY), Gold | Magazine Advertising Campaign | 2022
- MUSE Creative Awards, Silver | The Oliver | Brand Identity | 2026
Timeline
Senior Creative Marketing Specialist
Thrive Communities
07.2023 - Current
Trade Marketing Manager
Novo Fogo
03.2023 - 06.2023
Graphic Designer (Contract)
Pluralsight
01.2023 - 01.2024
Production Designer (Contract)
Filson
11.2022 - 01.2023
Graphic Designer / Brand Designer (Freelance)
09.2019 - Current
Associate of Applied Science (AAS) - Graphic Design
Seattle Central Creative Academy, Seattle Central College