Jesus Gallardo
Birmingham,AL
Summary
Senior Campaign Manager with 5+ years of experience driving digital media strategy, planning, and execution for large-scale, multi-market campaigns. Proven ability to manage high-volume portfolios, optimize performance, and collaborate cross-functionally in fast-paced agency environments. Adept at driving results through strategic planning, data analysis, and creative problem-solving with a strong focus on team collaboration, adaptability, and delivering impactful outcomes.
Overview
5
5
years of professional experience
Work History
Senior Campaign Manager
Publicis Groupe
Birmingham, AL
04.2025 - Current
- Developed and executed integrated campaign strategies across digital and social media channels.
- Led cross-functional teams to ensure alignment on campaign objectives and deliverables.
- Analyzed market trends and consumer insights to optimize campaign performance and targeting.
- Managed budgets effectively, prioritizing resources to maximize return on investment for campaigns.
- Established strong relationships with clients, ensuring clear communication and prompt resolution of any issues.
Digital Media Buying Manager
Publicis Groupe
Birmingham, AL
03.2024 - 04.2025
- Managed vendor relationships, fostering partnerships to enhance service delivery.
- Trained junior staff on procurement processes, promoting knowledge sharing and skill development.
- Managed a high-performing purchasing team, providing guidance and mentorship to achieve departmental goals.
- Documented purchasing information in MediaOcean to maintain detailed and accurate records.
- Reviewed and approved purchase orders and invoices for accuracy and completeness.
Digital Associate
Publicis Groupe
Birmingham, AL
10.2022 - 03.2024
- Analyzed consumer data and insights to inform targeted advertising initiatives.
- Supported client presentations by preparing detailed reports and visual data representations.
- Worked with external advertising agencies by coordinating and completing multiple campaigns.
Digital Media Buying Assistant
Martin Retail Group
Birmingham, AL
09.2021 - 10.2022
- Coordinated with internal teams to support campaign execution and delivery
- Facilitated media buying and campaign setup processes for senior buyers.
- Resolved invoices and billing discrepancies across the region
Education
Bachelor of Science - Digital Marketing
University of Alabama At Birmingham
Birmingham, AL12-2019
Skills
- Campaign Strategy & Execution
- Media Planning & Buying
- Campaign Optimization & Performance Analysis
- Multi-Market Campaign Management
- Cross-Functional Collaboration
- Project Management & Deadline Management
- Client Account Management
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Senior Campaign Manager
Publicis Groupe
04.2025 - Current
Digital Media Buying Manager
Publicis Groupe
03.2024 - 04.2025
Digital Associate
Publicis Groupe
10.2022 - 03.2024
Digital Media Buying Assistant
Martin Retail Group
09.2021 - 10.2022
Bachelor of Science - Digital Marketing
University of Alabama At Birmingham