Jenny Grace

Business Development and Marketing Manager- October 2017 to Present

• Market Share & Growth: Partner with 16 escrow officers across 5 branch locations to drive new business and strengthen client relationships, sustaining a 45% market share across Northern Arizona.
• Workflow Optimization: Leveraged proprietary CRMs, MLS databases, and advanced SaaS platforms to streamline cross-functional visibility, enhance business operations, and optimize team workflows.
• Team Leadership & Development: Lead and mentor a 3-person creative and account support team to streamline business operations and enhance cross-functional visibility.
• Multi-Platform Strategy: Spearhead an 8-channel multi-platform social media and digital engagement strategy to boost local brand visibility among real estate and lending audiences.
• Strategic Campaign Alignment: Collaborate closely with leadership to design and align outreach campaigns with specific branch goals and shifting real estate market trends.
• Collateral & Content Creation: Design high-impact promotional materials, including targeted brochures, flyers, and postcards, to directly support client acquisition and engagement.
• Data-Driven Email Marketing: Achieve on average 42% email campaign open rate through targeted segment communication and high-value audience engagement strategies.
• Community & Event Outreach: Champion local community outreach, industry functions, and educational events to expand brand presence and solidify key referral networks.

Escrow Officer-July 2016-October 2017

• Full-Lifecycle Escrow Management: Managed the end-to-end escrow process for diverse real estate transactions, ensuring absolute accuracy and seamless coordination in a high-volume, fast-paced environment.
• Closing & Settlement Documentation: Prepared and verified critical closing documents, including complex settlement statements and Closing Disclosures (CDs), to maintain strict regulatory compliance.
• Client Relationship Management: Facilitated high-touch communication across all parties in a transaction, maintaining excellence and fostering customer trust during market fluctuations.

Escrow Officer-May 2015-July 2016

• Dual-Capacity Operations: Transitioned into a dual role, managing end-to-end escrow closing processes while continuing to implement targeted marketing strategies to attract new customers.
• Technical Escrow Execution: Oversaw full-lifecycle transactions, including preparing and reviewing settlement statements and closing disclosures, and successfully resolving title defects to ensure smooth property transfers.
• Client Trust & Retention: Facilitated communication with clients during escrow transactions, combining operational execution with relationship management to maintain account trust.

Business Development- March 2012-July 2016

• B2B Market Growth: Partnered with two escrow officers to expand the local customer base, conducting high-impact visits to real estate and lending offices to boost brand presence.
• Outreach & Event Coordination: Organized community functions and targeted industry events to enhance outreach and engagement with key real estate audiences.
• Digital Brand Building: Spearheaded local social media outreach by creating engaging Facebook content to drive audience interaction and increase brand awareness.