Jhodia Ferguson
McKinney,TX
Summary
Motivated Sales and Marketing Executive with experience driving profits through relationship-building and targeted sales plans. Dedicated veteran at attracting new business and boosting retention through customer management, market research and on-point advertising campaigns. Background overseeing sales and marketing team motivation, development and daily activities.
Overview
9
9
years of professional experience
Work History
Sales Marketing Executive
Amethyst Worldwide
Dallas, TX
07.2019 - 05.2024
- Reviewed customer feedback surveys regularly to identify areas where service could be improved.
- Developed and implemented marketing plans for new product launches.
- Developed creative approaches to increase brand awareness across multiple channels.
- Assisted in the development of sales goals and objectives based on market analysis data.
- Analyzed sales data to develop strategies for increasing revenue.
General Manager
Winston's Bar & Grill
Easthampton, NY
07.2015 - 12.2016
- Recruited, interviewed and hired qualified staff for open positions.
- Created schedules and monitored payroll to remain within budget.
- Trained employees on duties, policies and procedures.
- Recruited, trained and empowered employees to achieve key performance indicators.
- Supervised employees through planning, assignments, and direction.
- Tracked monthly sales to generate reports for business development planning.
- Administered employee discipline through verbal and written warnings.
- Built and maintained loyal, long-term customer relationships through effective account management.
- Conducted employee evaluations to provide adequate feedback and recognize quality performance.
- Managed inventory levels and conducted corrective action planning to minimize long-term costs.
Education
Certification Grade: 1 - Operations Management And Supervision
The University of The West Indies
Kingston, JM01-2012
High School Diploma -
Penwood High School
Kingston, JM05-2005
Skills
- Marketing Plan Development
- Performance Tracking
- Competitive Analysis
- Sales Presentations
- Customer Segmentation
- Product Promotion
- Brand Marketing
- Customer Service
- Brand Development
- Sales Reporting
- Sales Targeting
- Business Needs Assessment
- Territory Management
- New Hire Onboarding
- New Business Development
- Account Acquisition
- Marketing Strategy Development
- Account Management
- Problem-Solving
- Data Confidentiality
- Effective Communication
- Customer Complaint Resolution
Affiliations
- Track and Field
- Netball
Accomplishments
- Brand Ambassador Award
- E.S.P.I.R.I.T Award
- Top Sales Office 2019-2020
- 20/20 Award 2022
- Food Handler Certificate
Languages
English
Professional
References
References available upon request.
Timeline
Sales Marketing Executive
Amethyst Worldwide
07.2019 - 05.2024
General Manager
Winston's Bar & Grill
07.2015 - 12.2016
Certification Grade: 1 - Operations Management And Supervision
The University of The West Indies
High School Diploma -
Penwood High School