Senior Director of Content - Culture, Arts, Sports
Milwaukee Journal Sentinel
Milwaukee, WI
2000 - Current
- Senior newsroom leader supported the editor with the overall goals of our news operation on multiple platforms. Drove discussion on audience growth and sustaining quality news coverage, amplifying the importance of reaching underserved audiences. Guide coverage of Milwaukee's vibrant arts, culture and dining scene. Oversees statewide arts and entertainment content development. Expanding the breadth of sports coverage with renewed focus on trending news and also in-depth features and culture. Streamlining coverage in these areas statewide. Have been responsible for launching new concepts and products aimed at audience growth.
- Editorial Board member supporting our focus on being an independent voice for Wisconsin voters.
- Champion of diversity, equity and inclusion efforts newsroom wide to fulfill our commitment to culturally inclusive coverage. Focusing on the continued need for culture change in our newsroom to reach underserved readers across all platforms. Led Gannett's Justice & Equity focus across Wisconsin.
- Fundraising committee member finding new pathways to support journalism through grants, foundations and other funding sources.
- Table Stakes team early adapter as the newsroom created strategy to build community trust, engagement and define new roles.
- Publisher of Journal Communications former magazine division, oversaw content, marketing and production of publications focusing on home, parenting and the outdoors.