Jilly Appleheimer, MSW
Ocean County, NJ,US
Summary
Business Development Director and Licensed Social Worker with extensive experience in driving market growth and profitability through strategic initiatives. Demonstrated expertise in communication, leadership, and creative problem-solving. Achievements include substantial revenue increases, successful market entries, and enhanced client relationships. Skilled in addressing sensitive topics with clarity and empathy.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director of Business Development/Community Educator Social Worker
Comfort Keepers
Robbinsville, New Jersey
03.2025 - Current
- Conducted in-service presentations for nursing and executive leadership to enhance knowledge sharing.
- Delivered educational sessions at senior living communities on fraud prevention and community partnership.
- Established strategic partnerships with hospice facilities, law firms, and financial advisors for business growth.
- Demonstrated professionalism and empathy in B2C business development to address client homecare needs.
- Developed initiatives to strengthen service offerings and expand community outreach efforts.
- Identified business development opportunities and executed strategies for effective client acquisition.
- Utilized HubSpot CRM to manage leads and optimize client relationship management.
- Fostered collaborative relationships with marketing professionals to enhance brand awareness.
Founder
Vitality Adaptive Wellness
Ocean & Monmouth Counties, US
01.2021 - 12.2023
- Executed targeted business development strategies for day programs, non-profits, and caregivers.
- Enhanced brand visibility through presentations across three counties.
- Spearheaded program evaluation systems to improve client outcomes continuously.
- Established wellness enterprise for developmentally disabled individuals and caregivers in three counties.
- Orchestrated partnerships with healthcare providers to increase service accessibility.
Production Assistant/Film Crew/Producer
independent contractor/various projects
01.2012 - 03.2020
- Coordinated multiple film productions simultaneously, managing resources and schedules while maintaining quality standards across diverse projects.
- Built strong relationships with crew members, talent, and stakeholders while facilitating smooth communication across production phases.
- Led production teams through challenging shoots, resolving logistical issues and ensuring seamless workflow between departments.
Manager, Community Relations/Events
Women’s Professional Soccer, NY/NJ SkyBlue
01.2009 - 12.2011
- Fostered strategic community alliances, boosting event success and community ties
- Spearheaded collaboration to streamline event execution, increasing fan satisfaction
- Fostered partnerships with local businesses and organizations for outreach programs.
Education
Fine Arts Diploma Program - Fine Arts/Video/Film
School of The Museum of Fine Arts (SMFA) Tufts
Boston04-2014
Master’s of Social Work - Direct Clinical Practice, International Specialization
University of Pennsylvania
Philadelphia05-2008
Bachelor’s of Arts – with Honors -
The College of New Jersey
Ewing, NJ04-2005
Skills
- Strategic partnerships
- B2B marketing
- Client management
- Mentoring and coaching
- Educational presentations
- Marketing strategy
- Stakeholder engagement
- Relationship building
- Strategic thinking
- Pipeline development
- Corporate communications
- Stakeholder management
- Excellent communicator
- Cross-functional collaboration
Girls Soccer Coach
Friends Select School, Philadelphia, PA, 2011
Volunteer Experience
- The Junior League of Monmouth County
- The ARC of Ocean County, NJ
- Anjo Gabriel School for low-income children with disabilities (Lima, Peru)
Photography
@jillyshutterbug
Personal Information
Title: Director of Business Development & Licensed Social Worker
Certification
Certified Yoga & Qi Gong Instructor
Kristen Grows Up
Book for young women with developmental & intellectual disabilities (2011)
Timeline
Director of Business Development/Community Educator Social Worker
Comfort Keepers
03.2025 - Current
Founder
Vitality Adaptive Wellness
01.2021 - 12.2023
Production Assistant/Film Crew/Producer
independent contractor/various projects
01.2012 - 03.2020
Manager, Community Relations/Events
Women’s Professional Soccer, NY/NJ SkyBlue
01.2009 - 12.2011
Fine Arts Diploma Program - Fine Arts/Video/Film
School of The Museum of Fine Arts (SMFA) Tufts
Master’s of Social Work - Direct Clinical Practice, International Specialization
University of Pennsylvania
Bachelor’s of Arts – with Honors -
The College of New Jersey