Area Representative Development SpecialistDirector of Franchise DevelopmentOwnerDirector of FranchisingPartner and Vice President of Franchise Sales
Work Type
Full Time
Location Preference
On-SiteRemoteHybrid
Location:
Atlanta, USA, USAtlanta, GA
Open to relocation:
Yes
Salary Range
$75000/yr - $200000/yr
Important To Me
Work from home option401k matchStock Options / Equity / Profit SharingTeam Building / Company Retreats
31
years of professional experience
Senior executive with a proven track record of inspiring teams to achieve business success and designing and implementing franchise growth strategies leading to meaningful revenue, market share, and profitable growth.
Skilled in negotiating a wide range of domestic start-up, emerging franchise-related transactions in a diverse spectrum of industry segments (including national brands such as Primrose Schools, KLA Schools and Aaron’s Rent To Own) during a 30-year career. Highly creative thinker and trusted strategic advisor to executive and Board leadership in general management, business development/sales, revenue growth, value creation, ideation, and development of complex financial and strategic issues and opportunities.
Work History
Area Representative Development Specialist
5 Years 2 Months
OPA Franchising USA, Inc. | 09.2021 - Current
Responsible for launching the US franchise program for this 20-year-old Greek Restaurant Chain with over 100 franchise locations throughout Canada. Created the franchise sales process including the creation and framework of lead generation, application review, candidate vetting and preparation and registration of the FDD.
Director of Franchise Development
9 Months
American Freight Franchisor | 12.2020 - 09.2021
Responsible for launching the franchise program for this 25-year-old Furniture, Mattress, and Appliance Company with 172 company operated stores located in 40 states. Managed the franchise sales process from lead generation to contract while identifying and assessing prospective franchise partners. Successfully awarded five multi-unit Area Development agreements (since launch date), under which franchisees were to open eighteen stores representing $705,000 in franchise fees. Managed the onboarding process for new franchisees.
Owner
7 Years 1 Month
Prima Vista Consulting | 11.2013 - 12.2020
Consult with franchisors and franchisees on strategic planning, business plans and real estate development strategies aimed at meeting both corporate and franchise business growth and profitability objectives. Assist and collaborate in the development of the franchise sales process, compliance program and real estate criteria.
Director of Franchising
4 Years 1 Month
KLA SCHOOLS | 10.2009 - 11.2013
Responsible for developing the strategy and tactics associated with the launch of the KLA Schools franchise concept into the open marketplace.
Created the franchise sales process, compliance program and real estate criteria.
Managed all aspects of franchise marketing, advertising, public relations, social media and event facilitation.
Partner and Vice President of Franchise Sales
1 Year 6 Months
DISCOVER RENTAL PURCHASE | 08.2008 - 02.2010
Developed and implemented national franchise sales program for Discover Rental Purchase, a furniture rental and sales company with 6 company operated stores located in three states.
Launched franchise recruitment strategy.
Vice President of Franchising, Brand Consistency and New Business Development
6 Years 11 Months
PRIMROSE SCHOOL FRANCHISING COMPANY | 06.2001 - 05.2008
Led all strategic planning and tactical implementation for company’s 5-year growth plan while managing a budget in excess of $500,000.
Assisted in growing the Primrose brand from approximately 100 to over 250 franchises while expanding the brand presence into 15 States.
Initiated all franchise prospect advertising campaigns and led efforts aimed at driving interest in the Primrose brand. These efforts led to significant growth between 2001 and 2008.
Regional Director of Franchise Development
6 Years 5 Months
AARON RENTS, INC. | 01.1995 - 06.2001
Recruited and evaluated prospective franchise candidates while also completing market research and analysis and acting as liaison with client counsel.
Successfully negotiated fourteen franchise agreements under which franchisees were to open over forty stores requiring $20,000,000 in capital commitments. Achieved 140% of plan.
Awarded largest area development agreement, ten stores and $350,000 in franchise fees with a $5 million capital investment, and the second largest, nine stores and $315,000 fees with a $4.5 million capital investment, seen in the company to that date, respectively.
Awarded twelve area development agreements and two single-unit franchises, for a total of forty stores with $1.4 million in franchise fees and $20 million in capital commitments.
Education
- Finance and Accounting
Bowling Green State University | Bowling Green, Ohio
- General business-related studies
Florida Atlantic University | Boca Raton, Florida
Skills
Leadership qualities
Effective negotiation
Territory management
Cross-cultural design
Accomplishments
Created or Modified FDD's to benefit of the Franchisor and Potential Franchisees
Created or Updated Franchise Disclosure Document Item 19 Statement of Average Gross Sales and Expenses to better educate potential franchisees.
Used Microsoft Excel to develop prospective franchisee tracking spreadsheets.
Expert Knowledge of Zoom.
Affiliations
Karrass Seminar on Effective Negotiation
360 Degrees Appraisal Workshop
Myers-Briggs Executive Retreat
Interests
Tech enthusiast
passionate about exploring the latest advancements and innovations.
Web Development and Design
Timeline
Area Representative Development Specialist
OPA Franchising USA, Inc.
09.2021 - CurrentRead More
Director of Franchise Development
American Freight Franchisor
12.2020 - 09.2021Read More
Owner
Prima Vista Consulting
11.2013 - 12.2020Read More
Director of Franchising
KLA SCHOOLS
10.2009 - 11.2013Read More
Partner and Vice President of Franchise Sales
DISCOVER RENTAL PURCHASE
08.2008 - 02.2010Read More
Vice President of Franchising, Brand Consistency and New Business Development