Joann Frazier
Www.LinkedIn.com/In/JoannFrazier
Summary
Bringing a rare combination of sales leadership, marketing strategy, mortgage, title, finance, and operations knowledge with a winning attitude to drive plan through community performance and customer satisfaction. Known for implementing high-impact sales enablement tools and strengthening alignment with departments. Sales Leader understanding the operational side that impacts sales results. Recognized for designing scalable systems, strengthening Realtor partnerships, improving contract accuracy, and resolving complex operational issues with calm precision.
Overview
11
11
years of professional experience
Work History
Director of Sales and Marketing
Century Communities
Jacksonville, FL
03.2024 - 05.2025
- Achieved 132% year-over-year sales growth and exceeded closing targets by 155% within first nine months through enhanced lead conversion and backlog management.
- Recruited, trained, and coached 15 Community Sales Managers, resulting in five CSMs ranked among Top 20 nationally out of 305.
- Conducted daily community visits to evaluate product readiness and reinforce best practices for customer experience.
- Executed Realtor engagement program to enhance referral capture and strengthen division-level brand presence.
- Leveraged competitive data to inform pricing strategies, incentives, and targeted marketing campaigns.
- Facilitated weekly Sales Huddles focused on training for discovery techniques and objection handling.
- Streamlined contract-to-close process, achieving a cancellation rate of less than 5%.
- Developed essential tools including inventory strategy, community launch checklists, sales playbook, and brokerage marketing plan.
Division Manager of Finance
Pulte Homes
Bonita Springs, FL
12.2022 - 03.2024
- Oversaw approvals for 2,174 closings and 1,720 sign-ups in 2023 while maintaining margin discipline.
- Monitored financial and operational performance across 20+ communities, aligning division strategy with closing readiness.
- Led backlog management efforts, reducing cancellation risks for enhanced forecasting accuracy.
- Strengthened interdepartmental coordination resolving complex closing issues and ensure operational consistency.
- Coached sales teams on strategic mortgage and deal structuring to optimize contracts for timely closings.
- Expanded leadership role by overseeing Closing Manager and Sales Administrator functions, enhancing training and departmental processes.
Division Closing & Sales Administrative Manager
Pulte Homes
Bonita Springs, FL
10.2017 - 12.2022
- Managed backlog of 1,600 to 1,800 homes, creating risk assessments and forecasts for Operations and Finance.
- Presented sales performance metrics division-wide to executive leadership, translating data into actionable strategies.
- Trained and mentored new sales consultants, reducing contract errors and enhancing departmental collaboration.
- Collaborated with Regional VP of Title to design efficient practices, streamlining workflows across FL, AZ, and TX.
- Ensured audit compliance with zero post-closing issues over six years.
Real Estate Sales. Licensed 2014.
WCI Communities & Resales
Fort Myers, FL
05.2014 - 10.2017
- FL Licensed experienced in both resale and new home sales with WCI Communities.
Skills
- Sales strategy & forecasting
- Team leadership
- Cross-functional collaboration
- Contract management
- Personalized coaching approach
- Competitive market analysis
Accomplishments
Outstanding Achievement, Pulte Homes 2021.
Timeline
Director of Sales and Marketing
Century Communities
03.2024 - 05.2025
Division Manager of Finance
Pulte Homes
12.2022 - 03.2024
Division Closing & Sales Administrative Manager
Pulte Homes
10.2017 - 12.2022
Real Estate Sales. Licensed 2014.
WCI Communities & Resales
05.2014 - 10.2017