JOANN GABRUK SCHOEMANN
Palm Desert,CA
Summary
Dynamic Marketing & Special Event Director at The River at Rancho Mirage. Created all event | activation systems and renowned for boosting foot traffic by 30% through innovative marketing and community engagement. Skilled in entertainment booking and excel in creative direction and multicultural sensitivity, driving impactful experiences that engage diverse audiences and elevate brand presence. Increased weekly activation attendance by over 600%. Won Best Medium Size Business Rancho Mirage Chamber 2025.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Marketing and Special Events Director
The River at Rancho Mirage
05.2022 - Current
- Single person River Marketing / Event Dept.
- Create and execute all events, concerts and charity fundraisers with up to 5,000 attendees for this 227,000 SF entertainment destination with 3.1 million visitors annually.
- Increased foot traffic by 30% from 2022-2025 by creating community engagement and exciting unique activations including the renowned four-week Battle of the Bands.
- Booked exceptional talent for judging Battle including The Voice TV Show current Head Casting Director 2024.
- Increased website followers by 300%.
- Created Podcast Room Business and created Tourism Booking Business to open May 2025
- Liaison with Rancho Mirage City Officials and an active member of Palm Springs, Palm Desert, Rancho Mirage Chambers and Visit Greater Palm Springs.
- Liaison for 26 business tenants and provide each one with my original marketing idea
- Support Desert Cancer Foundation, Music Will, Variety of the Desert, Fenixia for Autism, Alzheimer's Coachella Valley.
- Create new branding to reposition 'River Mall' into exciting 'River Entertainment Destination'.
- Create sponsorship opportunities including Spotlight 29 Casino. Created pitch deck.
- Generate publicity |advertising including content for social media. Liaison with KESQ TV and NBC TV along with local influencers.
- Obtain permits from city, fire, health departments to serve food / alcohol.
- Book /manage talent through continued relationships with LA producers from my years producing TV.
- Held the only open casting call in USA for Golden Bachelor TV show on ABC /Hulu.
- Collaborate with cross-functional teams to ensure seamless event execution
Luxury Real Estate Agent
Douglas Elliman Real Estate
04.2015 - 04.2022
- Built a high-net-worth client base through branding, social media, and marketing
- Negotiated multi-million-dollar contracts and facilitated seamless transactions
Television Producer & Casting Director
Various Studios and Network Productions
01.2005 - 01.2015
- Produced and cast over 100 television shows, managing teams of up to 25 professionals
- Negotiated studio contracts and coordinated talent acquisition
- Managed talent on set
- Coordinated with various departments in the production process, including post-production and marketing
Special Events Manager
Live Event Producer National Contract
06.2000 - 04.2005
- Produced, executed, and staffed corporate-sponsored live events with up to 10,000 attendees on golf courses, resorts, beaches
- Select events were televised
- Managed talent
- Liaison to corporate clients
- Utilized problem solving skills when unexpected issues arose during events
- Demonstrated excellent organizational skills while managing multiple projects simultaneously in fast paced environments
Education
Associate Degree - Marketing
The Art Institutes
Select Courses - Business & Writing
University of Delaware & UCLA
Marketing And Sales -
Master Class
Skills
- Effective Team Collaboration
- Brand Development Strategy
- Strategic Negotiation Skills
- Social Media Marketing
- Innovative Concept Development
- Legal Compliance
- Sponsorship Acquisition
- Community Involvement
Certification
CA Real Estate Agent
Community Service
- Former Elected Official / Board Member, Kenter Canyon Elementary, Brentwood, CA
- Former Elected Official, Mandeville Canyon Upper Mandeville Canyon Association, Brentwood, CA
- Active Member, Chambers RM, PD, PS Chambers, Coachella Valley, CA
Affiliations
- Active Member Chambers~ Palm Springs, Rancho Mirage, Palm Desert
- Active Member Visit Greater Palm Springs
Timeline
Marketing and Special Events Director
The River at Rancho Mirage
05.2022 - Current
Luxury Real Estate Agent
Douglas Elliman Real Estate
04.2015 - 04.2022
Television Producer & Casting Director
Various Studios and Network Productions
01.2005 - 01.2015
Special Events Manager
Live Event Producer National Contract
06.2000 - 04.2005
Associate Degree - Marketing
The Art Institutes
Select Courses - Business & Writing
University of Delaware & UCLA
Marketing And Sales -
Master Class
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