JoAnna Fearnley-Swanson
Sarasota,FL
Summary
Goal-oriented professional Nurse with extensive experience in marketing, B2B sales, management, customer service, and patient care coordination. Highly motivated with exceptional communication and relationship-building skills, I strive daily to increase productivity and contribute significantly to my team and organization
Overview
14
14
years of professional experience
Work History
National Clinical Sales Liaison
Healthlight PBM Light Therapy
06.2022 - Current
- Responsible for business development, including relationship building with healthcare referral contacts and maintaining an active lead funnel
- Conduct community outreach, in-services, and close sales with leads while developing a territory coverage plan to meet assigned sales targets
- Educate and inform referral sources about services, pricing, protocols, and marketing programs offered by the company
- Respond to referrals and service inquiries, updating CRM with all contacts and sales activities daily
- Perform customer service oversight, ensuring quality care through check-ins and feedback, and resolving customer service issues
- Contribute to digital marketing campaigns with video, written content, Adobe marketing collateral, and other materials
- Represent the company in online marketing and social media with professionalism and good business judgment.
Medicare– Sales and Marketing/Medicare Hm
Nurse On Call Home Health Agency
11.2020 - 06.2022
- Coordinated business development through community outreach, doctor/staff in-services, and monthly event planning
- Navigated patient discharge with case managers, educating patients and families on services, and coordinated with insurance companies, physicians, hospitals, and nurses
- Met monthly and quarterly goals, presented weekly sales plans, monitored referral platforms for leads and referrals, and prepared pre- and post-call planning logs.
Senior Nurse Navigator/Admissions
Pruitt Health Skilled Nursing Facility
05.2020 - 11.2020
- Built referral source relationships in hospitals, clinics, and senior service-related organizations
- Facilitated resident admissions, ensuring appropriate documentation and compliance with COVID protocols
- Worked with families, EMTs, and hospital administrators to ensure safe patient transfers.
Sales & Marketing Liaison
Encompass Rehabilitation Hospital
03.2019 - 05.2020
- Conducted clinical evaluation screenings and implemented marketing strategies
- Educated physicians, case managers, patients, and families on the benefits of inpatient rehabilitation facilities
- Managed patient intake and admissions coordination, ensuring timely hospital admissions and appropriate care planning.
Sales and Marketing/Community Liaison
Brookdale Home Health
11.2018 - 03.2019
- Developed marketing plans with quarterly goals and integrated efforts with the community and marketing team
- Managed daily CRM, generated leads, and coordinated with home health nurses and physicians for patient care.
Wellness Nurse, Sales & Marketing Manager
Nexmed Body
05.2017 - 11.2018
- Assisted physicians and RN nurse manager with beauty-enhancing procedures and educated patients on skincare goals
- Increased sales through event planning, social media marketing, and community outreach.
Sales Manager
Brightstar Care Home Health
06.2015 - 05.2017
- Led sales efforts by creating physician relationships, attending marketing events, and coordinating promotional activities
- Managed daily CRM, aligned marketing materials with sales goals, and organized employee recruiting events.
Operations Manager/Sales and Marketing
Holly Brook Senior Living of Orange
06.2012 - 09.2015
- Managed daily operations, compliance, and resident care, ensuring MAR regulation compliance
- Increased sales/marketing census by 80% through cold calls, CRM management, and event planning.
LVN/IV Administration
Oasis of Hope Oncology Center
05.2010 - 08.2012
- Administered IVs and assisted physicians with therapies and daily treatment plans
- Coordinated patient care, scheduling, and education on treatments.
Education
Health Sciences Prerequisites for BSN -
University of Southern California
Westminster, CA01.2014
Health Sciences / Esthetics License -
Golden West College
Huntington Beach, CA01.2010
Vocational Nursing Program -
Career Networks Institute
Orange, CA01.2010
Skills
Team Leadership
Business Development
Operations Management
Lead Generation and Conversion
Marketing Strategy Development
Event Planning and Coordination
Volunteer Experience
Senior Friendship Center, Sarasota, FL, Worked with the marketing team to raise community awareness, support membership enrollment, and coordinate senior health fairs and galas for non-profit fundraising efforts.
Timeline
National Clinical Sales Liaison
Healthlight PBM Light Therapy
06.2022 - Current
Medicare– Sales and Marketing/Medicare Hm
Nurse On Call Home Health Agency
11.2020 - 06.2022
Senior Nurse Navigator/Admissions
Pruitt Health Skilled Nursing Facility
05.2020 - 11.2020
Sales & Marketing Liaison
Encompass Rehabilitation Hospital
03.2019 - 05.2020
Sales and Marketing/Community Liaison
Brookdale Home Health
11.2018 - 03.2019
Wellness Nurse, Sales & Marketing Manager
Nexmed Body
05.2017 - 11.2018
Sales Manager
Brightstar Care Home Health
06.2015 - 05.2017
Operations Manager/Sales and Marketing
Holly Brook Senior Living of Orange
06.2012 - 09.2015
LVN/IV Administration
Oasis of Hope Oncology Center
05.2010 - 08.2012
Health Sciences Prerequisites for BSN -
University of Southern California
Health Sciences / Esthetics License -
Golden West College
Vocational Nursing Program -
Career Networks Institute