JOANNA GULLEY

• Lead client strategy and delivery for an enterprise portfolio representing more than $39M in client revenue.
• Serve as the primary strategic liaison among C-suite clients, partner agencies, and internal technology, media, and development teams.
• Streamlined project planning and resource coordination for complex website development and digital marketing initiatives, enhancing delivery processes.
• Monitored account performance and profitability while identifying retention and expansion opportunities, mitigating delivery risk.

• Directed client strategy for a nationwide digital marketing portfolio representing more than $111M in client revenue.
• Developed QBRs and executive reporting connecting media investment and campaign performance to corporate KPIs and growth objectives.
• Facilitated collaboration among development, design, media, and external agency teams to deliver product launches under aggressive timelines.

• Directed campaign development and account strategy for a high-velocity portfolio representing more than $100M in client revenue.
• Managed nationally recognized Church & Dwight product lines, including ARM & HAMMER Power Sheets, Finishing Touch Flawless, Viviscal, Toppik, and TheraBreath.
• Enhanced conversion rates and average order values through A/B testing, KPI analysis, and tailored performance reporting.
• Managed website launches, quality assurance, CRM integrations, payment processing, and API-based inventory integrations to streamline operations.

• Managed digital campaigns supporting $70M in annual sales across multiple acquisition channels.
• Coordinated media budgets, creative assets, testing plans, and launch schedules to achieve customer-acquisition and performance goals.
• Maintained creative version control, offer updates, campaign timelines, and multi-platform performance reporting.

• Managed affiliate marketing budgets, partner payouts, and performance tiers to enhance order volume while ensuring profitability. • Maintained creative version control, updated offers, coordinated campaign timelines, and reported on multi-platform performance.

• Produced the largest experiential event in agency history, coordinating logistics, production, and stakeholder requirements for more than 1,500 attendees.
• Led high-value client accounts, vendor relationships, budgets, and cross-functional teams for complex experiential marketing programs.
• Supported business development through trade shows, networking programs, and integrated marketing initiatives designed to attract enterprise clients.