Summary
Work History
Certification
Timeline
Work Availability
Skills
Work Preference
Affiliations
Software
Interests
Education
Generic
Joanna Pereira

Joanna Pereira

Professional

Summary

  • Successful public relations professional with substantial experience developing and executing successful PR campaigns. Skilled at creating positive relationships with media, stakeholders and clients. Strategic and committed to staying responsive and proactive in dealing with crises.
  • Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
  • Passionate about promoting lasting customer satisfaction by delivering quality service and unparalleled support. Proficient in customer service best practices and related options. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills.
  • Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
  • Licensed Esthetician certified in permanent cosmetic procedures. Experience includes skin care facials, waxing, peels, acne treatments and microdermabrasion.

Work History

Social Media Manager

Continental Hair Illusions
Bayonne, New Jersey
2023 - Current
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Analyzed and reported social media and online marketing campaign results.
  • Increased customer engagement through social media.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Developed and implemented tracking systems to measure results of posts and campaigns.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Fostered positive relationships with key business journalists in national and trade publications.

Marketing and Social Media Manager

Elite Realtors Of New Jersey
Livingston, NJ
12.2021 - Current
  • Increased customer engagement through social media.
  • Designed and implemented social media strategies to align with business goals.
  • Analyzed and reported social media and online marketing campaign results.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Developed relationships with influencers to grow reach of company and create wider visibility.
  • Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Created and implemented impactful strategies to increase company brand awareness and engagement.
  • Oversaw team of communications and media relations professionals with focus on achieving PR results.
  • Drafted speeches for company executives and advised on media talking points.
  • Fostered positive relationships with key business journalists in national and trade publications.
  • Increased brand awareness through development and implementation of successful public relations campaigns.
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
  • Taught in-house employees strategies for successful internal and external communications.
  • Wrote engaging and successful press releases to control information and public opinion.
  • Created and implemented systems and processes for monitoring media coverage.

Consultant

Sugaring NYC
Remote, NJ
05.2021 - Current
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Supported clients with business analysis, documentation, and data modeling.
  • Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
  • Created monthly forecast templates and resource management allocations for approved projects.
  • Implemented practices and procedures to reduce expenditures and increase savings.
  • Facilitated onboarding sessions and on-the-job training for new hires, bolstering employee job position knowledge and skillset.
  • Organized and led staff orientation programs and training to promote collaboration.
  • Maintained payroll and benefits for employees in various locations and diminished financial discrepancies through expert program management.
  • Evaluated employee onboarding programs and presented strategic improvement recommendations to upper management.
  • Motivated employees through special events and incentive programs.
  • Processed employee claims involving performance issues and harassment.
  • Maintained human resources regulatory compliance with local, state and federal laws.
  • Structured compensation and benefits according to market conditions and budget demands.
  • Recruited top talent to maximize profitability.
  • Collaborated with legal and compliance teams to review paperwork, obtain feedback, and procure available information for new training processes.
  • Worked with managers to achieve compliance with organizational policies, providing clarifying information and recommending necessary changes.
  • Onboarded new employees with training and new hire documentation.

Licensed Medical Esthetician

Europa PMU
Bayonne, NJ
01.2021 - Current
  • Educated patients on treatment options.
  • Sterilized equipment for patient treatments.
  • Analyzed skin condition and made appropriate product recommendations.
  • Fostered friendly, warm, and exceptional customer experience.
  • Trained new estheticians on proper skin care techniques and safety protocols to develop capabilities of individuals and improve team efficiency.
  • Developed customized facial treatments for individual clients to address specific skin care needs.
  • Educated guests on current promotions, events and services within store or salon.
  • Practiced new makeup application techniques and color combinations to promote various makeup brands.
  • Discussed procedures and treatment options with clients.
  • Performed consultations for patients before scheduling treatments.
  • Flexibly worked evenings and weekends to maintain proper spa coverage.

Spa Director

European Day Spa
Bayonne, NJ
2021 - 2022
  • Administered payroll, accounting and purchasing.
  • Implemented successful updates to operations according to latest market trends and customer preferences.
  • Recruited, hired and trained all new employees.
  • Opened and closed spa according to standard procedures.
  • Received new spa supplies inventory and restocked work areas and shelves.
  • Resolved customer issues promptly to build loyalty.
  • Utilized promotions, print and digital marketing to attract new clients.
  • Led spa tours for new members to familiarize guests with services provided.
  • Maximized efficiency through time management and staff supervision to boost productivity.
  • Trained and supervised spa staff on best practices, sales techniques and customer service.
  • Generated reports to track spa performance and make recommendations for improvement.
  • Developed and implemented marketing and promotional strategies to increase awareness of spa and attract new customers.
  • Conducted internal audits of spa finances and completed basic accounting functions to maintain accurate records.
  • Handled high priority clients while managing day-to-day activities of spa and employees to maximize profits.
  • Conducted regular staff meetings, informing team members of new spa services and policies.
  • Recommended spa treatments and services, boosting sales and bringing in new clientele.
  • Managed expenses and controlled costs through proper salon budget development and monitoring.
  • Responded to customer requests for products, services, and company information.
  • Utilized customer service software to manage interactions and track customer satisfaction.
  • Participated in team meetings and training sessions to stay informed about product updates and changes.
  • Reduced process inconsistencies and effectively trained team members on best practices and protocols.
  • Processed payments, entering sales in register for prompt customer service.
  • Scheduled customer appointments and rearranged individual time slots to meet demand.
  • Educated customers on products to maximize benefits.
  • Stayed updated on current hair trends and techniques to make customers look fashionable and increase satisfaction.
  • Trimmed, cut, and shaped hair and hairpieces based on customer preference.
  • Distributed business cards outside of salon to generate new business.
  • Trained salon staff in traditional and innovative haircutting techniques and salon management.
  • Shampooed, conditioned, and rinsed guests' hair using salon-exclusive products while educating clients on product benefits to increase product sales.
  • Developed loyal following of clients by providing high-quality services.
  • Maintained high number of return customers through precise cutting, coloring and styling of clients' hair.
  • Utilized latest techniques in balayage, ombre, highlights and color correction.

Director of Operations

Deka Lash
Hoboken, NJ
2019 - 2021
  • Achieved team goals through formalized training plans, coaching, and performance management.
  • Monitored office workflow and administrative processes to keep operations running smoothly.
  • Worked collaboratively with functional leaders to implement new procedures and corrective actions to improve quality.
  • Defined, implemented, and revised operational policies and guidelines.
  • Analyzed business operations and implemented strategies to improve operational cohesiveness.
  • Oversaw day-to-day production activities in accordance with business objectives.
  • Negotiated with vendors, suppliers and other stakeholders to acquire mutually beneficial contracts and agreement.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Trained new employees on proper protocols and customer service standards.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
  • Followed correct processes to apply lash extensions to clients' natural lashes.
  • Stayed current on latest and diverse types of last extensions and different application processes.
  • Encouraged repeat business based on quality of service and strength of client relationships.
  • Addressed client questions, concerns and requests directly for maximum satisfaction.
  • Increased drama of looks by completing lash lifts and tints for clients.
  • Worked with high attention to detail to complete precise, long-lasting lash looks.
  • Educated clients about products and self-maintenance for healthy hair based on needs and preferences.
  • Trained salon staff in traditional and innovative haircutting techniques and salon management.
  • Offered professional cuts, color services and extensions to salon customers.
  • Utilized latest techniques in balayage, ombre, highlights and color correction.
  • Styled hair, makeup and nails for customers for special events and occasions.
  • Demonstrated thorough knowledge of all salon products and services.

General Manager

European Wax Center
Parsippany, NJ
2017 - 2019
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Managed budget implementations, employee evaluations, and contract details.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Formulated policies and procedures to streamline operations.
  • Analyzed market trends and competitor activities to create competitive advantages.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Trained new employees on proper protocols and customer service standards.
  • Trained and guided team members to maintain high productivity and performance metrics.

Certification

NJ EMT-B

Timeline

Social Media Manager

Continental Hair Illusions
2023 - Current

Marketing and Social Media Manager

Elite Realtors Of New Jersey
12.2021 - Current

Spa Director

European Day Spa
2021 - 2022

Consultant

Sugaring NYC
05.2021 - Current

Licensed Medical Esthetician

Europa PMU
01.2021 - Current

No Degree - EMT -B Certification

Passaic County Community College
2020.09 - 2020.12

Associate of Science - Paramedic Science

Bergen Community College
2020.01 - Current

Director of Operations

Deka Lash
2019 - 2021

General Manager

European Wax Center
2017 - 2019

Bachelor of Arts - Business Administration With A Concentration in Marketing

Ramapo College of New Jersey
Sep.2012 - May.2019

No Degree - Cosmetology

Parisian Beauty Academy, Paul Mitchell Partner School
09.2008 - 10.2010

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Skills

Social media marketing

undefined

Work Preference

Work Type

Full TimeContract WorkPart Time

Work Location

On-SiteRemoteHybrid

Important To Me

Personal development programsWork from home optionCareer advancementCompany CultureWork-life balance

Affiliations

  • Society of Human Resource Management
  • Habitat for Humanity
  • American Red Cross
  • BW Nice
  • Babes of Business (North Jersey)
  • NJ Chamber of Commerce
  • Bayonne Chamber of Commerce
  • NJ OEM
  • Babes of Bayonne

Software

Canva

Adobe Creative Suite

Salesforce

Microsoft Office

Google Suite & Ads

Meta Business Suite

Quickbooks

Monday

Millenium

Trainual

KV Core

EMS Patient Charts

Squarespace

Wix

Wordpress

Constant Contact

Interests

Community Service

Public Health

Animal Welfare

Education

Bachelor of Arts - Business Administration With A Concentration in Marketing

Ramapo College of New Jersey
Mahwah, NJ
Sep.2012 - May.2019

Associate of Science - Paramedic Science

Bergen Community College
Paramus, NJ
2020.01 - Current

No Degree - EMT -B Certification

Passaic County Community College
Paterson, NJ
2020.09 - 2020.12

No Degree - Cosmetology

Parisian Beauty Academy, Paul Mitchell Partner School
Hackensack, NJ
09.2008 - 10.2010

Similar Profiles

  • Joanna Pereira

    Joanna PereiraJoanna Pereira

    Hair Stylist at Continental Hair IllusionsHair Stylist at Continental Hair Illusions

  • Bruno Di Cola

    Bruno Di ColaBruno Di Cola

    Museum Operator & Deputy Manager at Museum of IllusionsMuseum Operator & Deputy Manager at Museum of Illusions

  • Justin Green

    Justin GreenJustin Green

    Director of Staging Design, Principal Designer at Interior IllusionsDirector of Staging Design, Principal Designer at Interior Illusions

  • Eliezer Encarnacion

    Eliezer EncarnacionEliezer Encarnacion

    Sales and Service Specialist at Firestone Complete Auto Care, BROSales and Service Specialist at Firestone Complete Auto Care, BRO

  • Shruthi L

    Shruthi LShruthi L

    QA Test Engineer at RAMAS IT Technology Services LLCQA Test Engineer at RAMAS IT Technology Services LLC

CREATE PROFILE
Joanna PereiraProfessional