Joanna Clark Recinos
Richmond,VA
Summary
Dedicated Senior Producer/EP with over 20 years' experience in all aspects of video and animation production, operations, project management and talent resourcing. Works closely with creative and production teams to produce quality content across social, online and broadcast platforms. Looking for a new professional challenge in the field.
Overview
17
17
years of professional experience
Work History
DIRECTOR, DESIGN & ANIMATION PRODUCTION
THE MARTIN AGENCY
08.2020 - Current
- Selected to head up the animation team at SuperJoy, Martin's in-house creative studio. Sought after for specialized animation production experience, and deep Rolodex of design, illustration and animation talent
- Worked closely with president and other team leads to establish critical, company-wide procedures and protocols that continue to contribute to increased revenue
- Collaborate with animation & technical director to set standards and drive visual quality and consistency across animation content
- Hire, manage and mentor growing team of producers, designers, illustrators and animators
- Conduct meetings with producers & artists to discuss work in progress, challenges & successes
- Work closely with team of producers to develop project timelines and budgets, and manage creative workflows
- Empower artists to level up their work by trying new technical and creative avenues, and encouraging continued education
- Manage all aspects of vendor and freelance talent resourcing
- Implement high-level strategies to address timeline and budget deviances
- Established departmental performance goals and provided feedback for underperforming areas
- Formed strategic partnerships and connected with potential clients to drive business development
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives
EXECUTIVE PRODUCER
CREAM STUDIO
02.2016 - 08.2020
- Managed in-house producers and multiple creative teams producing 15-20 projects per month for start-up motion graphics and animation studio
- Collaborated with company owners to define and propel company vision, operations, profitability, and sales and marketing efforts
- Developed and maintained relationships with high-value clients such as Capital One, The Martin Agency, SyneosHealth and numerous other ad agencies and companies at local, regional and national levels
- Responsible in large part for increase in company revenue by ~60% over three year period, and continued to help grow business through performance optimization strategies and process efficiency improvements
- Identified problems and provided effective solutions to maintain team productivity and ensure highest quality product
- Determined and monitored schedules to meet demanding deadlines
- Set and controlled budgets for all projects
- Created and implemented quality control measures to ensure artistic and technical standards are met
SENIOR PRODUCER & SALES
PARK GROUP (now Tilt Creative & Production)
03.2007 - 04.2015
- Oversaw 30-50 new and ongoing video and broadcast projects per month, maintained existing client relationships and prospected new clients
- Supervised two internal producers and directed multiple creative teams
- Created and managed all project budgets, change orders and ongoing contracts
- Worked closely with executive producer to source, negotiate and collaborate with director talent
- Elevated production and creative teams by predicting potential problems and outlining proactive solutions
Education
Bachelor of Science - Communications
Appalachian State University
Boone, NC1998
Skills
- Social, Online & Broadcast Production - Video & Animation
- Team Building & Leadership
- Creative Problem Solving
- High Work Ethic
- Client & Vendor Relations
- Self-Starter
- Bidding & Negotiation
- Creative Resourcing
- Attention to Detail
- Collaborative Spirit
- Strong Graphic & Visual Sense
- Logistics & Planning
- Budgeting
- Implementing Creative Vision
- Industry Best Practices
Timeline
DIRECTOR, DESIGN & ANIMATION PRODUCTION
THE MARTIN AGENCY
08.2020 - Current
EXECUTIVE PRODUCER
CREAM STUDIO
02.2016 - 08.2020
SENIOR PRODUCER & SALES
PARK GROUP (now Tilt Creative & Production)
03.2007 - 04.2015
Bachelor of Science - Communications
Appalachian State University
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