Joanne Norin
Sterling
Summary
Expert in managing comprehensive sales processes and conducting detailed post-event analyses to enhance performance. Demonstrated success in CRM management and collaboration with sales teams to create effective marketing strategies aligned with business objectives. Results-oriented professional with a strong history of exceeding sales targets and fostering customer relationships. Proven ability in lead generation, product demonstration, and problem-solving, with a focus on optimizing sales processes and improving exhibitor retention.
Overview
19
19
years of professional experience
Work History
Senior Event Sales Specialist
SPARGO, Inc.
Reston
10.2023 - Current
- Managed end-to-end sales for exhibit space, sponsorships, and advertising at national and international events.
- Collaborated with sales team to develop targeted marketing strategies and campaigns.
- Negotiated contracts, pricing, and sponsorship packages to align with event goals and budgets.
- Maintained accurate records of customer interactions within CRM system.
- Conducted outbound sales campaigns via phone, email, and virtual meetings to enhance exhibitor retention.
- Coordinated onsite event operations, including exhibitor move-in, booth setup, and client assistance.
- Analyzed post-event metrics to assess performance and recommend improvements for future events.
Senior Account Manager Associate
Cvent
Vienna
10.2021 - 10.2023
- Surpassed performance goals by overseeing multiple accounts with diligent management.
- Conducted regular meetings to address client needs and identify cross-selling opportunities.
- Demonstrated product features and benefits live to engage potential customers effectively.
- Trained new staff on effective demonstration techniques and customer interaction skills.
Account Executive
Esri
Vienna
10.2018 - 09.2021
- Strengthened customer relationships, increasing product adoption and satisfaction levels.
- Prepared tailored presentations for prospective clients in National Government sector.
- Identified growth opportunities within existing accounts through effective cross-selling strategies.
- Conducted research on industry trends to anticipate shifting customer needs.
- Contributed to onboarding committee, enhancing new hire processes and career pathways.
- Facilitated account planning and sales process management training for new hires.
Dual Enrollment Registrar
Northern Virginia Community Collge
Fairfax
03.2014 - 03.2017
- Oversaw registration system operations, ensuring data integrity and compliance with regulations.
- Managed student enrollment processes while maintaining accurate academic records.
- Coordinated class scheduling to enhance communication across departments.
- Delivered immediate solutions for registration inquiries, improving satisfaction among parents and students.
- Created and maintained dual enrollment courses, including application processing and roster confirmations.
- Collaborated with IT to develop reporting tools that optimized departmental workflows.
CHIPS Technology Group
Client Services Coordinator
Syosset
02.2013 - 12.2013
- Served as primary liaison between engineers and clients, managing communications for over 50 corporate accounts.
- Prioritized and resolved service tickets to ensure timely responses to all client requests.
- Fielded high volumes of telephone calls and web inquiries, effectively managing service requests through internal ticketing system.
- Coordinated escalation of service tickets and organized dispatch calendar for all engineers to meet deadlines.
- Facilitated weekly review conference calls with clients to address new issues, project updates, and open service requests.
- Assisted in project management for complex assignments, tracking tasks and deadlines while keeping clients informed.
Cabot Lodge Securities
Executive Sales Assistant
New York
01.2012 - 12.2012
- Facilitated establishment of new office location and optimized workflow processes.
- Supported sales executives by managing calendars, communications, and travel arrangements.
- Negotiated service provider contracts to ensure operational efficiency.
- Managed customer paperwork, payments, and schedules for daily orders.
- Organized onboarding documentation for new hires and assisted in recruitment activities.
- Reviewed resumes and scheduled interviews to enhance hiring process efficiency.
David Lerner Associates
Registered Sales Assistant
Syosset
09.2006 - 09.2011
- Supported sales team and clients with account planning and maintenance activities.
- Processed sales transactions accurately through point-of-sale systems.
- Coordinated promotional events to enhance customer engagement.
- Scheduled client appointments, optimizing team time management.
- Provided comprehensive sales and administrative support for Financial Advisors.
- Managed outreach efforts for Corporate Seminars via mailings, email campaigns, and cold calling.
- Specialized in coordinating company trade-show events, ensuring all logistics were executed.
- Maintained records of securities transactions and organized companywide client seminars.
Education
Bachelor of Arts - Psychology
Manhattanville College
Purchase, NY06-2005
Skills
- Sales negotiation
- CRM management
- Contract development
- Market analysis
- Event coordination
- Account management
- Sales optimization
- Problem solving
Timeline
Senior Event Sales Specialist
SPARGO, Inc.
10.2023 - Current
Senior Account Manager Associate
Cvent
10.2021 - 10.2023
Account Executive
Esri
10.2018 - 09.2021
Dual Enrollment Registrar
Northern Virginia Community Collge
03.2014 - 03.2017
CHIPS Technology Group
Client Services Coordinator
02.2013 - 12.2013
Cabot Lodge Securities
Executive Sales Assistant
01.2012 - 12.2012
David Lerner Associates
Registered Sales Assistant
09.2006 - 09.2011
Bachelor of Arts - Psychology
Manhattanville College